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08|03|2009 07:14 am EDT

The Domain Space Reacts To Microsoft-Yahoo Deal

by Chad Kettner in Categories: News

It’s official – Microsoft and Yahoo have announced a 10-year search and advertising partnership that will give Microsoft’s Bing a better chance to show off its new search technology and provide Yahoo with an opportunity to challenge Google in online advertising.

And in case you’ve haven’t seen the details, the deal goes like this:

  • 10 year agreement.
  • Microsoft acquires an exclusive 10-year license to Yahoo’s core search technologies and can integrate these technologies into Bing.
  • Yahoo will continue to syndicate its current search affiliate partnerships.
  • Bing will be the exclusive search and paid search platform for Yahoo sites.
  • Yahoo will become the exclusive sales force for both companies’ premium search advertisers. Self-serve ads for both companies will run by Microsoft’s AdCenter platform.

So Bing will now power the search algorithm on Yahoo/Bing and Yahoo will now power the premium search advertising for Bing/Yahoo.

But what does that mean to you?

After the jump, there’s a quick trip around the domain space on what people are saying:

Danny Sullivan of Microsoft-Yahoo Search Deal Simplified
“This isn’t 1+1=2, beating the 1 of Google. The two together make it easier for advertisers to reach a common audience, but that’s the main benefit. Neither alone has a Google killer offering, and combined doesn’t just magically make that happen.”

David Hallerman of eMarketer as published in USAToday – Microsoft, Yahoo link up in Internet search deal
“The hope (for Microsoft and Yahoo) is that better technology will mean more relevant results and more relevant results will attract more users. More users mean more potential to click on ads and that means more money.”

Andrew Allemann of DomainNameWireDear DOJ: Don’t Slow Down Yahoo-Microsoft Deal
“The deal creates a competitor. It takes two also-rans in the search business and turns them into a true (although still relatively weak) competitor to Google…I’m convinced that having at least two viable advertising providers in the search space is critical to keep each one in check. Right now we have a growing ad provider in Google and a faltering one in Yahoo…By Yahoo and Microsoft joining forces, their scale will be enough to entice more advertisers to pay attention. This, in turn, will benefit web entrepreneurs.”

Michael H. Berkens of TheDomainsDone Deal: Yahoo Gives Microsoft Its Search Business
“What the deal means to domainers is far from settled. We have many of our domain names parked with various Yahoo parking partners. What this will mean to our bottom line is just a guess at this point but my guess it will be good for domainers.”

Erick Schonfeld of TechCrunchYahoo Got Binged
“The two companies will work hard to pull this off. Their futures depend on it. And the deal is structured in a way that makes sure both sides make more money the more searches and advertising dollars Bing generates. Getting to that ideal state, though, won’t be easy. In the meantime, as they work through all of the implementation issues, Google could strengthen its position and take even more share.”

LLLL.comGoodbye Yahoo Search
“What this will mean in the future for domainers and webmasters remains to be seen — I reported on July 26th that Bing users are much more engaged by advertising. It remains to be seen what the reason for this is and whether the television advertising and other promotions Microsoft is offering to promote Bing are skewing results…this will mean 12% lower paying clicks for those currently monetizing their domains through Yahoo, however, assuming the click-through rate for those monetizing their websites through Yahoo goes up anywhere near what Bing is currently reporting, they should end up earning more money resultant of this search partnership.”

Tom Demers of WordStream on – Why I’m Torn on the Bing Yahoo! Deal
“For my money: PPC just got simpler, and SEO just got more complex.”

Arnold Zafra of SearchEngineJournal.comWhat the Yahoo-Microsoft Search Deal Means to Everyone
“For web publishers, the search deal will: offer more competitive bids for search syndication deals, give more compelling advertising avenues to reach more users, and provide greater value and transparency.”

Ben Parr on Mashable.comGoogle vs. Microsoft: Will This Time Be Different?
“Does Bing + Yahoo search represent Microsoft’s best shot at defeating Google? Unequivocally. Are were certain that Microsoft has a strategy for stealing market share? Absolutely.

Will it work? While we still believe Google’s not going anywhere, you never know what can happen when two titans go to all-out war. It fosters innovation, opens up the door to innovative startups, and keeps big corporations on their toes. Google’s needed a legitimate competitor for years. We finally have one, even if it’s made up of many complicated parts”

What are your thoughts? How do you think the Microsoft-Yahoo deal will affect domainers?

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August 3, 2009 @ 8:44 am EDT

A Microsoft -Yahoo search combination would be a formidable competitor to Google. Competition is good for any industry. But provides a one stop search portal for searching google, yahoo, bing and more.

Chad Kettner

August 3, 2009 @ 9:22 am EDT

You don’t have to be so blatant with your promotion, Neil. Next time just add your solid comment without the last sentence.


August 3, 2009 @ 10:17 am EDT

The heart of Google is it’s search engine and the heart of Microsoft is it’s operating system Windows.

Microsoft is going after the thing that made Google into what it is today teaming up with Yahoo however they have a long way to go. Working the SEO field I have to say that the search algorthim for Google blows away the other two algorithms.

As a domainer also I have noticed that Yahoo puts a lot of weight on the domain name. Owning a good domain such as ‘’ on Yahoo helps to jump to the top pretty easily. Bling so far hasn’t produced as accurate results as Google has. Time will only tell what the merger will offer as a competitor to Google.

I see a lot of changes happening in cell phone search over the next two years. I really think cell phone searches are going to start giving weight to .tel / Dot Tel domain names since they offer a faster, cheaper and more usable structure than other domain names.

Being in the trenches of this field I can tell you the development is huge and advertisements for specific .tel domains are popping up every where. I saw my first .tel domain advertised on a vehicle yesterday. Here are some other .tel domains I have noticed that have been developed recently:

Cheap long distance service ->
Emergency numbers ->

Here is an operating system ->

A new advertisement ->

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August 3, 2009 @ 6:28 pm EDT

I wonder when they manage to be a good competitor to Google…


August 5, 2009 @ 6:13 pm EDT

I have to say that this is all more of the same – now we’ll have two Google and a bad market for search competition.

The only thing that makes me feel better this week is seeing old time players like Infospace sweeping into the search realm again with what looks to be an actually impressive search site that includes Twitter and a very unique organization of metasearch.

Check it out –


Technology Slice

August 6, 2009 @ 6:02 am EDT

If Yahoo and Microsoft together can’t beat Google no one has a chance.

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