09|24|2009 2:05 pm EDT
Elephant Traffic Releases Online Interface For Direct Navigation Traffic – Looking For More Premium Domain Names
Elephant Traffic has launched its new online service for direct navigation advertising – offering domainers a risk-free monetization method for high quality, high traffic generic domain names.
The Elephant Traffic service allows domainers to use their traffic for direct navigation advertising, offering the traffic from the domain names to advertisers on a cost-per-visitor basis and re-routing visitors to the advertiser’s site of preference.
The company currently uses thousands of domain names including Ads.com, Fly.com, Paint.com, Laptops.com, Desktops.com, AutoInsurance.com, ArcadeGames.com, Flight.com, and InteriorDesign.com.
“One of the most surprising things about internet use is that 14% of online searches are done by using direct navigation,” said Wei-Hai Chu, CEO of Elephant Traffic. “Elephant Traffic gives advertisers the ability to capture this highly targeted traffic quickly and easily using a streamlined interface.”
The only problem facing Elephant Traffic at this moment, however, is the need for more domains.
“Our launch in London this week definitely was successful, with hundreds of advertisers putting in requests for traffic,” said Daniel Goris, the Commercial Director of Elephant Traffic, to DNN. “Now we call on the domaining industry to supply us with the traffic we need. Travel, finance and gambling traffic are especially sought after, but in general any product or service related traffic is welcomed by us with good premiums paid on top of your parking revenues.”
Elephant Traffic sells traffic to advertisers based on a pay-per-visitor auction model, meaning every visitor may be sold for a different price and that it will always be the highest price possible. The minimum price is typically set at 25% more than the current RPM* and any unsold traffic is directed back to the parking account of the domainer.
According to Goris, domainers will see a revenue share between 60-85% of what the advertiser pays and will be able to monitor revenue and domain settings in real-time.
Interested domainers can email Elephant Traffic at domainer@elephant-traffic.com including the generic domains with current RPM and number of unique visitors per month.
Note: To a certain extent, Elephant Traffic will need DNS control over the domains.
[via Elephant Traffic]
*Revenue per thousand visitors.
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18 Comments
FX
September 24, 2009 @ 2:29 pm EDT
they dont own fly.com
Chad Kettner
September 24, 2009 @ 2:39 pm EDT
The domains listed are not necessarily owned by Elephant Traffic, only used in their traffic fowarding service.
Chad Kettner
September 24, 2009 @ 2:40 pm EDT
I have changed “holds” to “uses” for clarity sake.
Fanny
September 24, 2009 @ 3:01 pm EDT
All those domains redirect through Sendori. How is Sendori involved with Elephant Traffic?
They are also located out of the Czech Republic run by a man with a Chinese name, who is the CEO I believe.
So far, they have not returned emails asking further questions.
Can anybody vouch they are not a scam? :)
Andrew
September 24, 2009 @ 3:07 pm EDT
Yeah, I would think they would run into problems with Sendori’s patent application. But if they’re reselling it, then that’s a different story.
FX
September 24, 2009 @ 3:36 pm EDT
Andrew, sendori should in no way be granted a patent for this. THey did not invent shit. John Ferber at advertising.com was the first one to have an identical set up. With that said, while on some names you might make more with these set ups. You shouldn’t be doing it and it does nothing to build value, repeat traffic or seo on your domains. In fact you lose out on all 3.
Andrew
September 24, 2009 @ 4:13 pm EDT
FX – I agree they shouldn’t. I remember Advertising.com’s service. But that won’t stop them from trying…
Andrew
September 24, 2009 @ 4:16 pm EDT
OK, I’m totally confused after going to their web site. Like Fanny said, these domains appear to redirect through Sendori. Are they just arbitraging what Sendori/IAC will pay them? Or are they a reseller?
RKB
September 24, 2009 @ 6:42 pm EDT
It is becoming interesting. Andrew, we need your investigative journalism here :)
Chad
September 24, 2009 @ 6:43 pm EDT
I’ve notified Elephant Traffic of the responses. Hopefully somebody will swing by soon to address the issues.
Snoopy
September 24, 2009 @ 9:26 pm EDT
“Now we call on the domaining industry to supply us with the traffic we need.”
Unlikely given there is already established players offering exactly the same service.
Daniel Goris
September 25, 2009 @ 6:42 am EDT
Hello all,
just to clarify a few things from our side:
Elephant Traffic definitely is not the owner of these names. We currently run on a portfolio of many names owned by dozens different domainers, (one of which is our parent company). These domainers obviously do with their names what they want. Some of them for example choose to keep their domains where they are until the first (or a big) campaign with us starts. Hence, not all resolve to us.
We developed our own service, business model and software and are completely independent.
As for how real we are: we are a well funded company with a healthy business plan. Our parent company has been around for a few years now. Our ceo has decades of experience in the telco and online industries. Our founder is a serial entrepeneur that successfully founded 5 companies and sold 2 of them. I myself am from the entertainment industry and have 10 years experience in both on- and offline marketing.
Any of you who’d like to come and say hi is more than welcome to do so, we’re just off Wenceslas square right in the heart of beautiful Prague! Or drop me an email or call for more info.
All the best,
Daniel Goris
Jim Bob
September 25, 2009 @ 9:52 pm EDT
Since Daniel bypassed the Sendori question, with marketing fluff, I assume the are just reselling Sendori.
Andrew
September 25, 2009 @ 10:14 pm EDT
@ Jim Bob – or just listing domains that it doesn’t have an agreement for yet…
Kevin Ohashi
September 26, 2009 @ 2:03 pm EDT
I see nameservers on SEDOPARKING/SMARTNAME as well as the bunch of sendori ones. Something looks strange here.
Jamie
September 26, 2009 @ 11:52 pm EDT
maybe this bit “any unsold traffic is directed back to the parking account of the domainer.” could explain why some of the traffic is going through Sendori or Sedo?
D
September 27, 2009 @ 12:08 am EDT
He explained that clearly imho – is up to domainer to do whatever he wants with the unsold traffic. I suppose some chose use their DNS and let them do the redirect and with using their DNS be ready anytime for campaign start. Some might chose to use Parking company DNS and change it whenever they get notice that their traffic has been sold. Why are some people looking for some conspiration teories ? And the “not from USA – not trusted” – well one huge advantage of NOT beeing incorporated in the USA is no crazy American lawyer can subpoena them for data (and USA is full of such crazy lawyers, we all know that)
D
September 27, 2009 @ 12:15 am EDT
Although interesting is when I go to laptops.com I see only:
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pwned