Live Current Media, previously known as Communicate.com, has partnered with the newly created DLF Indian Premier League to build their official website, IPLT20.com. Live Current has agreed to be the cricket league’s exclusive online content provider for the next 10 years, signifying their first cricket-related relationship for the company, who owns the premium domain Cricket.com. Live Current plans to build and launch Cricket.com, as the sport’s global hub, in the future.

“Our team…is set on creating the most interactive environment for cricket fans worldwide to engage in the world of Indian cricket from wherever they live,” said Geoffrey Hampson, CEO and Chairman of Live Current Media. “The relationship is very strategic for us as we build a world class sports media business to serve the immense fan base for cricket.”

IPLT20.com will be the league’s official website dedicated to providing up to the minute content including audio-visual, photographs, live scoreboards and summaries, match results, fantasy games, relevant interviews, player profiles, team schedules, league statistics, ticket information, and more.

Live Current is well known for their large domain portfolio - including Perfume.com, Cricket.com, Call.com, Karate.com, Body.com, Brazil.com, and Canadian.com - and interest in developing their premium names into high quality online destinations.

They recently launched Brazil.com as an online travel destination and are focussed on making Cricket.com an interactive experience for fans of the sport. It wasn’t too long ago that Cricket.com was being monetized as a pay per click site with ads for Cricket brand cell phones.

Live Current is also developing the official site for the Board of Control for Cricket in India (BCCI). The BCCI site will be a destination for 1 billion cricket fans in India to get in-depth information about players and teams.

Further Reading:

• Live Current Press Release

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• Domain Name News Across The Web
• Communicate.com Launches Brazil.com Beta
• Communicate.com Regains Domain Portfolio

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