04|23|2008 6:12 pm EDT
Marchex partners with AtlantaLoans.com
Marchex’s (MCHX) business review aggregator OpenList has entered a partnership with Cityloans LLC’s AtlantaLoans.com. The site will be using the OpenList business and business review data on this and other domains.
“AtlantaLoans.com allows Atlanta residents, people relocating to Atlanta and others that need to find Atlanta financial service providers quickly and easily” said AJ Martin, the founder of Cityloans LLC network which includes AtlantaLoans.com. “We looked at every potential content partner and found the OpenList platform to be the hands down winner in the local space”. “We are excited to be working with OpenList.com and look forward to rolling out many more cities very soon” added Martin. Those cities will include TampaLoans.com, BostonLoans.com, MiamiLoans.com, LosAngelesLoans.com, ChicagoLoans.com and NewYorkLoans.com.
Some of the other listed sites appear to have already launched as well. The new “OpenList parking” replaces the LenderMatch(tm) system , used to collect leads on these domains before the switch. The system remains in place for the company’s state sites (TexasLoans.com, GeorgiaLoans.com, Floridaloans.com etc).
AtlantaLoans.com is part of the Cityloans.com network. Based in Atlanta, GA the Cityloans.com network owns and operates over 700 local lending sites that cover the largest 700 cities in the United States. Each site’s web address is simply the combination of a city name with the word “loans” and the .com domain extension.
Marchex had also recently announced new partnerships with Yelp, Avvo, Priceline, Frommer’s, Urbanspoon and others in order to add additional aggregated data to OpenList.
Disclaimer: The author owns shares of Marchex.
1 Comment
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marketing relationship Said,
April 23, 2008 @ 8:44 pm EDT
mortgage biz has been tough in 2008 and many lenders are squezing their marketing channels, which has reulted in changes in lead generation…(lowermybills.com/lendingtree) have strangely cut their affiliate ad monies and are forcing many of the smaller aggregators out or into dif biz models (city loan platform)
I am not sure that this really does much for marchex as these names really dont pull much direct navigation based on my ownership experience of similar names…this is more about pr than really adding advtertising dollars to the bottom line..
The only real intersting item is that as marchex buids out their platform and deal directly with advertisers versus a feed from google/yahoo these type of deals will become more common, you can imagine they may be targeting some large niche portfolios for s a similar launch…
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