Comments on: Marchex partners with AtlantaLoans.com http://www.domainnamenews.com/news/marchex-partners-with-atlantaloanscom/1539 News and Views from the Domain Name Industry Mon, 13 Oct 2008 11:56:20 +0000 http://wordpress.org/?v=2.6.1 By: marketing relationship http://www.domainnamenews.com/news/marchex-partners-with-atlantaloanscom/1539#comment-37498 marketing relationship Thu, 24 Apr 2008 01:44:36 +0000 http://www.domainnamenews.com/?p=1539#comment-37498 mortgage biz has been tough in 2008 and many lenders are squezing their marketing channels, which has reulted in changes in lead generation...(lowermybills.com/lendingtree) have strangely cut their affiliate ad monies and are forcing many of the smaller aggregators out or into dif biz models (city loan platform) I am not sure that this really does much for marchex as these names really dont pull much direct navigation based on my ownership experience of similar names...this is more about pr than really adding advtertising dollars to the bottom line.. The only real intersting item is that as marchex buids out their platform and deal directly with advertisers versus a feed from google/yahoo these type of deals will become more common, you can imagine they may be targeting some large niche portfolios for s a similar launch... mortgage biz has been tough in 2008 and many lenders are squezing their marketing channels, which has reulted in changes in lead generation…(lowermybills.com/lendingtree) have strangely cut their affiliate ad monies and are forcing many of the smaller aggregators out or into dif biz models (city loan platform)

I am not sure that this really does much for marchex as these names really dont pull much direct navigation based on my ownership experience of similar names…this is more about pr than really adding advtertising dollars to the bottom line..

The only real intersting item is that as marchex buids out their platform and deal directly with advertisers versus a feed from google/yahoo these type of deals will become more common, you can imagine they may be targeting some large niche portfolios for s a similar launch…

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