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05|29|2009 11:44 am EDT

Mogulus.com Spends $100K To Rebrand As Livestream.com

by Chad Kettner in Categories: News

ls-logo-r03-300x75Mogulus, an innovative media company that allows people to create their own online television channels, has purchased Livestream.com for $100,000 via Sedo and re-branded its service with the new and improved name.

Since being founded in 2007, Mogulus has been used by more than 300,000 people worldwide to launch live video channels – and over 1000 producers and media companies have already started paying for the premium Livestream Pro service that was introduced only five months ago.

However, according to TechCrunch.com, the company decided it needed a new domain name “because it feels like the entire field of streaming live video on the web is on the verge of exploding in popularity, and it’d be hard to find a better name to take advantage of that.”

“Livestream is doing for live video streaming what YouTube did for on-demand video clips,” explained Max Haot, the CEO and Co-Founder of Livestream. “While we didn’t invent live streaming, we’re removing the barriers – making live video production and streaming easy and affordable for anybody to use and experience.”

On top of purchasing a new domain name and making an identity change, the company also revealed a re-designed website and introduced an updated Procaster tool. Livestream was used by SpaceFlight Now to broadcast the blast off of the Atlantis Space Shuttle earlier this month and has also been utilized by Aftermarket.com for their domain auction broadcasts.

[via Livestream Blog]

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2 Comments

Adam Strong

May 29, 2009 @ 11:50 am EDT

Nice article chad. TechCrunch seems to like the renaming/rebranding articles. Here’s another one they did that we also covered : http://www.techcrunch.com/2008/04/22/the-importance-of-a-good-name-ditching-simulscribe-for-phonetag/

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