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05|08|2008 03:13 am EDT

NetworkSolutions Cross-Promoting NameJet Services Via Email

by Adam Strong in Categories: News

In a recent letter sent to my inbox, NetworkSolutions.com emailed regarding a domain that will be expiring soon, and they encourage me to place a back-order for the domain name at NameJet.com. The domain name they are emailing about is a .net version of a .com domain name that I own. The title of the email reads “DOMAIN.NET Can Be Yours: Find Out How” ( real domain edited out ) and further along in the email it states: “Since you have registered the same domain name with a different extension, we want to inform you that (DOMAIN.NET) may become available soon through our domain auction provider, NameJet™.”

When the two companies were still working together NSI promoted back-order service provider SnapNames in whois searches and on their site. Since dropping that alliance and forming the Namejet partnership, they have continued their promotions, but previous to now I do not recall an email campaign to domain owners in this manner. NSI seems to be making every effort to squeak more profits from their expiring domain inventory and maintain their market-share.

This tactic by NSI of emailing domain owners when a similar extension domain is expiring seems reminiscent of emails that desperate domainers are often found sending out trying to sell the .com owner the .org, .net or .whatever. The pitch probably works some of the time, especially to an uninformed domain owner who doesn’t know .com from .cm

Read on if you want to see the email in it’s entirety.

Dear Network Solutions® Customer,

(DOMAIN.NET) is expiring and may be available for you to register soon.

Since you have registered the same domain name with a different extension, we want to inform you that (DOMAIN.NET) may become available soon through our domain auction provider, NameJet™.

Network Solutions has partnered with NameJet, one of the leading expired domain name auction providers, to help our customers obtain newly available domain names. NameJet has exclusive access to the Network Solutions inventory of expiring domain names, as well as the domain names of other top registrars.

If you are the only one who places a backorder on the domain name, the domain will be yours when it becomes available. If more than one person has a backorder on the domain, you will be entered into an online auction. You can then set the maximum price that you wish to bid for the domain.

If you would like the chance to register (DOMAIN.NET) when it becomes available, please click on the link below to start the backorder process. Simply set up an account with NameJet™, and you can then backorder the domain name.

There is no upfront fee to place a backorder, and you are only charged if the backorder is successful. As an extra bonus, we will add a free year to the domain registration.

To place a backorder request on the domain name listed above visit:
http://www.networksolutions.com/namejet/index.jsp?dom=(DOMAIN.COM)
Sincerely,
Network Solutions® Customer Support

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3 Comments

Jamie

May 8, 2008 @ 7:58 am EDT

I have seen this before with NSI, but many times you get an email from one of their affiliates and not directly from NSI. That could explain the cclinks.networksolutions.com etc in the link. I am not 100% sure how their affiliate program works, but my guess it’s from an affiliate.

Jamie

Damir

May 8, 2008 @ 10:10 am EDT

This tactic by NSI of emailing domain owners when a similar extension domain is expiring seems reminiscent of emails that desperate domainers are often found sending out trying to sell the .com owner the .org, .net or .whatever. The pitch probably works some of the time, especially to an uninformed domain owner who doesn

Alex

October 5, 2008 @ 9:34 pm EDT

Great article!Thank you!

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