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11|16|2010 11:33 am EDT

Siter Smart Phone App Replaces Phone Numbers with Domains

by Frank Michlick in Categories: News announced today that they have launched a free smartphone application (available for iPhone, Android and Blackberry) that allows users to call companies and other website owners based on their domain name and URL. The company, whose identity is hidden behind whois privacy, claims to have 25 million names registered in their system. The website at also allows users to register numbers for their own sites, URLs and email addresses. from on Vimeo.

This service/app sounds like something that could be an excellent addon to .TEL domains, or potentially could even used contact information provided in DNS records similar to how Telnic operates .TEL.

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Mark Jeftovic

November 16, 2010 @ 8:46 pm EDT

…or you could just use SIP.

Justin Hayward

November 17, 2010 @ 7:25 am EDT

It does indeed support .tel domains Frank – and the lookups are much quicker as well! At that point, it comes down to whether the information in their database is correct and up-to-date. At present it seems only to show one telephone number even if there is more than one stored. We believe that storing information in the DNS is the right way to go and to have it updated by the owner of that information, rather than passing it off to a third party. The business model is not clear at the moment but it’s a great start getting people to think about dialling names and not numbers.


November 20, 2010 @ 7:32 pm EDT

does anyone know who is behind the application?

Frank Michlick

November 21, 2010 @ 11:43 am EDT

Chad, I got some more information on the founders, will publish that – but they are not from our industry interestingly enough.

Ricardo vaz monteiro

November 23, 2010 @ 6:32 pm EDT

My name is Ricardo Vaz Monteiro, Siter”s COO. I used to be the share holder and CEO of, first ICANN accredited Registrar in Latin America. Its true, whois is privacy protected, I reserved this domain so many years ago, and protected the whois, no big mistery ! Rsrsrs

We respect telnic perspective/proposal, but is not an issue for us. What is impotant to us, is what inside the end-users mind. In our opinion The mass market might consider the domain dialing concept, if they can Call , the main domain of a company, ie. .COM

Frank Michlick

November 23, 2010 @ 6:37 pm EDT

@Ricardo: Thank you for dropping by and for the information :)

Ricardo vaz monteiro

November 23, 2010 @ 6:44 pm EDT

@Frank: you welcome !

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