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06|24|2010 02:24 am EDT

Trellian Launches Direct Navigation Ad Network

by Frank Michlick in Categories: News

The Australian based company Trellian has just sent an email to its registered users announcing the launch of the “Trellian AdNetwork“, which allows the purchase of direct navigation domain traffic. The traffic originates from the domains parked on the Domain Parking Manager. According to the note the network reaches over 200 million unique visitors a month via over 1.2 million domains and redirects users to the domains to the advertisers in the network. The bid prices in the network are on a per unique visitor basis.

Advertisers will place a bid based on keywords or a list of categories and define their daily budget. The top bidder for the keyword receives the majority of the traffic, Bidders 2-5 will receive a percentage of the available traffic. Any bidder ranked sixth or lower will not receive any traffic. During the open beta only a small percentage of the available traffic will be made available to bid on.  Any of the traffic will only be sent to the advertisers if they pay a higher price than the domains earns from the other parking providers.

See the email after the jump.

We are pleased to announce the release of the Trellian AdNetwork, a direct navigation platform.

The Trellian AdNetwork reaches over 200 million unique visitors each month and can deliver targeted, direct navigation traffic at a fraction of the cost.

Instead of paying per click, Trellian drives targeted traffic directly to your website. As there are no ads to view or to click on, there is no competition from organic search results or other advertisers. This means more traffic at a much lower cost.

The Trellian AdNetwork has the same traffic that you can currently buy from most major search engines and you can set up both keyword and category based campaigns.

For more information or to test drive a campaign, please go to:

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Daniel Dryzek

June 24, 2010 @ 12:32 pm EDT

Looks promising!


June 24, 2010 @ 2:08 pm EDT

200,000,000 divided by 1,200,000 = 166.67 uniques delivered per domain per month. That’s 5.56 a day.

That’s actually a pretty high unique count as I know many domainers have tons of low volume domains.

Frank Michlick

June 24, 2010 @ 2:19 pm EDT

@Domain Parking: If you’re looking to advertise your new parking company, please contact us to buy advertising instead of advertising it in the comments.

@Tim: Considering the number is from Sept’09, the number of domains could be higher by now. The nameservers used by show a lower number of domains though according to


June 25, 2010 @ 10:10 am EDT

I’ve just registered and deposited money for a campaign, the only immediate fallback is the lack of demographics for the traffic – in especially no country selection.

Otherwise, easy to use interface with lots of keyword facilities – see how it goes!


June 25, 2010 @ 10:17 am EDT

Great stuff but quality of traffic is key. Give me 100 quality people verses 100,000 spammers or crap traffic from russia or asia..I’ll pay extra as most shit domains have shit traffic, quality is still the key not quantity.


June 25, 2010 @ 2:31 pm EDT

Good news, thanks for sharing it!

R. Meyer

June 26, 2010 @ 8:40 am EDT

I applaud Trellian for offering this service.

Do they have cutting edge software in place to prevent click fraud?
That is what the buyers will ask.
And, the buyers will be more knowledgeable about the risk than us.
If Above/Trellian does not, that will be calculated in the bid offers.
Which means that the click buyers might be better off continuing with their present suppliers.

Plus, many of the click buyers do not want traffic from parts of the world that does not convert.

I believe Chad’s comments are the same strategy the major click buyers will follow.
Time will tell.

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