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07|17|2008 04:51 pm EDT

Update on Vancouver Power Outage Story

by Adam Strong in Categories: News

While the power outage was affecting the Vancouver area, researched to see whether domains redirecting to Hitfarm and Name Administration were reachable. and sites like were offline. We also reported that several domains we checked were redirected showing DomainSponosor landers instead of Hitfarm landers. During the outage, we were unable to reach Hitfarm so we made the assumption that this was a “Plan B”. We were wrong.

After speaking to company officials yesterday and working through some issue, the company confirmed that “ User Interface,, & sites were down, but Hitfarm monetization platform was unaffected.” Hitfarm domains that found redirecting to DomainSponsor landing pages were not a result of a “plan B” caused by this power outage. Don Ham of Hitfarm stated “All PPC traffic continued to monetize and was unaffected by the power outage. We have servers all over the world so we serve the names as close to 100% as possible.” The domains DNN found going to Domain Sponsor pages were a result of technical change over we were making. I had briefly changed over the DNS server on my computer to use an older DNS server that had not been recently updated. Our techy caught some hell for this one. The domains we had checked were cached in the DNS and reflected old redirects to DomainSponsor. Our apologies to Hitfarm on the confusion.

Name Administration sites were completely offline for what we estimated to be close to 2 hours. We followed up with Frank Schilling of Name Administration who told us that the company also has planned for these type of situations. The company “learned the lesson of diversified hosting after” Schilling stated that he believed the company sites were down for approximately an hour on Monday.

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Too Many Secrets

July 17, 2008 @ 5:59 pm EDT


Good update. Did you find out what was the ‘Plan B’ for Name Administration if they were still down for 2 hours?


July 17, 2008 @ 6:03 pm EDT

I hate when that happens :)

Good coverage of this issue – haven’t seen it anywhere else.

Adam Strong

July 17, 2008 @ 6:15 pm EDT

Plan B for NameAdmin was to switch providers. Schilling commented to us that they were already prepared for such an event. He believed they were down for an hour or so. In the scheme of things, that’s really not a lot of time, but I’m sure at his scale (and for the average domainer looking in) it’s a ton of cash lost.

Too Many Secrets

July 17, 2008 @ 7:20 pm EDT


Do you mean that Name Admin had a hot site in place for the failover and they just lit it up once they went down? Or did they set up hosting with another provider once they were down?

I wonder how many of the folks with large portfolios have a hot site in place. Perhaps that is a follow-up article for you to do?

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