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09|11|2013 09:54 am EDT

Demand Media Names Wayne MacLaurin Senior Vice President of Technology for United TLD [Press Release]

by Frank Michlick in Categories: People

Wayne MacLaurinDemand Media Welcomes Wayne MacLaurin as Senior Vice President of Technology for United TLD

World-Class Registry Strengthens Technology Resources to Focus on New gTLDs

Kirkland, Washington – September 11, 2013Demand Media (NYSE: DMD), a leading media and domain services company, today is pleased to announce its recent hire of Wayne MacLaurin, who joins the company as Senior Vice President of Technology for United TLD, a Demand Media subsidiary. United TLD is investing in infrastructure to become a world-class registry and leader in new generic Top Level Domain (gTLD) services. MacLaurin is responsible for managing the technology roadmap and day-to-day operation of the registry systems, as the company prepares for the advent of new gTLDs expected later this year.

“We’re thrilled to welcome Wayne to the Demand Media team in his new role,” said Taryn Naidu, executive vice president of Demand Media’s Domain Services business. “As a former colleague, I know Wayne possesses a rare combination of leadership, technical prowess and business acumen. He gets things done, without cutting corners, and has built an excellent reputation in our industry through his technical contributions in the ICANN community and beyond. ”

Originally from Ottawa, Canada, MacLaurin has navigated a variety of senior management roles within the technology industry throughout the course of his notable career. Most recently, MacLaurin served as Chief Technology Officer (CTO) of Sedari, a registry consulting and outsourcing service. He was the CTO of the Momentous Group of Companies, a Canadian domain name marketing services group, and was actively involved with both, a large ICANN accredited registrar, as well as, a leading provider of premium domain services. He also founded one of Canada’s leading ISPs, and was responsible for introducing world-class services to large customer bases and comprehensive policies for Internet access.

From 2010 to 2012, MacLaurin was the Executive Director of the Domain Name System Operations Analysis and Research Center (DNS-OARC), a non-profit composed of 70 member companies that come together to focus on improving the security, stability and understanding of the DNS infrastructure.

With the domain industry poised to introduce a rush of new characters to the right of the dot, United TLD strives to bring these new gTLDs to market in a simple and profitable way for all parties.  By building a portfolio of new gTLDs on a proven platform with exceptional services and support, the company seeks to transform the way the world connects and organizes on the web.

About Demand Media

Demand Media, Inc. (DMD) is a leading digital media and domain services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit

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1 Comment

Jennifer L. Reimer

September 18, 2013 @ 9:52 am EDT

“Demand Media” makes me very nervous. I “stumbled upon” (i.e. happened upon, not using the social media program) them when I was exploring some sites that popped up overnight. Can anyone tell me more – the real deal, not the spiel – about Demand Media? I was immediately turned off by their name and use of design – seemed very corporate, “for the man”. Maybe I was wrong? :

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