12|11|2008 2:24 pm EDT
Google Expands Adsense For Domains
Google announced today that they have extended their Adsense for Domains to all publishers. Although, the program is being opened to all publishers, Google will continue to monitor compliance. The Adsense Blog states that the program will be rolled out to North American English-speaking markets first and then expanded into additional markets and languages in the future.
One interesting point that is made by Google in this post is that advertisers are asking for their ads to appear in this AFD program and they feel that the traffic from domains converts well. From the blog :
Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.
[Thanks to Bill Hartzer for bringing this to our attention]
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21 Comments
Daniel Dryzek
December 11, 2008 @ 3:06 pm EDT
This move can be really dangerous to parking companies but will have rather very good impact on domainers.. And what you point – it’s great to hear directly from Google that advertisers say that domain traffic converts very well – it means that Google will develop domain channel (as we see). Latest Microsoft movements in domain industry would also confirm that domains are good investment and that they produce very good quality traffic.
Carter
December 11, 2008 @ 3:13 pm EDT
Bye Bye Parking :)
Bill Hartzer
December 11, 2008 @ 3:24 pm EDT
From what I’m hearing, only some domains are being approved while others are not being approved.
Daniel Dryzek
December 11, 2008 @ 3:43 pm EDT
@Bill Hartzer – it is interesting issue indeed – will Google accept all the typos, TMs.. like parking companies do.. hmm
Andrew
December 11, 2008 @ 3:48 pm EDT
I just set up my first domain and it was instantly approved…AFTER I went in and changed the A record and CNAME for the domain. It’s quite a pain to point the domain to their servers…
Daniel Dryzek
December 11, 2008 @ 3:58 pm EDT
Andrew – can you give as an example how does such Google parked page looks like?
Frank Michlick
December 11, 2008 @ 6:11 pm EDT
Apparently it is the content feed that they are using for this program, not search. Can you confirm Andrew?
B
December 11, 2008 @ 6:29 pm EDT
oboma.com
redit.com
streetracing.net
Looks like traditional AFD Html from DomainPark / AppliedSymantics, except the street racing domain has a different background color, and it looks like no adult domains get ads.
B
December 11, 2008 @ 6:29 pm EDT
Ah and apparently tm / typo’s work :)
Lawrence
December 11, 2008 @ 8:42 pm EDT
@a
I know it may be too soon too tell…but how does Google domains adsense compare to whatever parked companies you have used – in regards to revenue?
RKB
December 11, 2008 @ 9:14 pm EDT
A great move but too early to tell if it will benefit domainers right away. I am sure google will improve it over time.
John
December 11, 2008 @ 11:16 pm EDT
Awsome move. Im sure you will benefit from it right away.
http://earncashfromgoogle.com
WannaDevelop.com
December 12, 2008 @ 4:54 am EDT
The only one to benefit from this latest development is Google.
If you think otherwise… You are in lala land’
The service sucks anyways… As is — it has no future… But if Google does decide to make some improvements…. Parking companies are going to have to go on the offense and do something and do something quick
Mike
http://www.wannadevelop.com
Dave
December 12, 2008 @ 8:37 am EDT
Is it available to everyone yet? I don’t have the Domains option yet under setup.
Rob Sequin
December 12, 2008 @ 8:44 am EDT
Right. All domains have to be approved and then you have to set up your A and CNAME records.
This is a good thing. The application and NS changes mean that the domain owner is seriously committed to adding only his/her best domains.
This “wall” is a good thing.
@ Daniel – I don’t want to post the link here but the domain I set up is CorreoDeCuba.com so you can see an AFD lander with Spanish language ads and custom color scheme.
Optimization Services
December 12, 2008 @ 9:54 am EDT
@Dave – It should appear in your adsense account by the 18th of December.
Chris Nielsen
December 12, 2008 @ 1:08 pm EDT
Most of our domains are with TrafficZ and I have been very, very happy with them. But I have been bugged by having some domains that get good traffic and just don’t convert. Yes, I have tried another service or two.
I was thinking that development was my only option, but if I can get into the program I think my prayers will have been answered. Bye-bye parking? That’s pretty funny. I’m not moving all my domains from TrafficZ even if I make tons more money with AdSense for domains. I don’t have time to switch them all and unlike many customers, I consider good companies to be my “partner” so I stay loyal to them, even if it means I don’t make quite as much, and most of them appreciate it.
RD
December 12, 2008 @ 1:09 pm EDT
On a related note, yesterday I noticed that GoDaddy’s pointing was down for a portion of yesterday. Any GoDaddy Cash parking accounts out there notice a drop in earnings? Usually it shows up a few days later in your earnings.
On my end all pointed cash parking and regular pointed names where down causing all of my clients to call my main line in distress. None of the hosted domains or hosting had a problem.
I’m not sure of the length of this black out.
Ron
December 12, 2008 @ 1:12 pm EDT
About time Google tried to move in. What about Microsoft and Yahoo?
dch
December 12, 2008 @ 10:58 pm EDT
Chris..
your ‘partners’ are laughing all the way to the bank
do you really think they will help you when the chips are down?
lol
UFO.ORG
December 14, 2008 @ 7:29 am EDT
Google is just sending some warning shots across parking companies bows. In doing so it creates negative sentiment and price reduction…
Bet they will roll up to a couple of key monitization players and make an offer “too low” not to refuse in the current environment.
Other than the usual vertical integration margin improvement I would say they could bring out services to sell to trademark holders thus earning greater revenues and increasing the quality of direct navigation traffic on their adverts.