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02|22|2012 03:36 pm EDT

Google Kills Hosted AdSense for Domains on Undeveloped Sites

by Adam Strong in Categories: PPC industry

Google sent out a message today to publishers using Adsense for Domains.  After nearly 4 years of running the program, the company has decided to discontinue their hosted Adsense for Domains on undeveloped domain names.  The company is recommending migrating your domain names to a parking company.

Domainers relished the release of the Adsense for Domains program as a possible way to “cut out the middle man” and bypass the parking companies, but most domainers who spoke with DNN have found that the program provided no additional benefits.

One part of the announcement that seems puzzling, Google claims that the “benefits to our partner network” don’t make sense to continue, yet Google recommends switching to parking domains through a parking company that uses a Google feed.  Google is in essence including the middle-man in this scenario. The parking companies may be adding the benefit of aggregation, optimization and fraud screening that Google does not handle, but it would seem that this skill-set is in Google’s “wheelhouse” . After 4 years they could have easily handled these tasks if not great improved upon the optimization and screening already being done by smaller players.

See the full message from Google after the jump.

We’re contacting you because you’re using AdSense for Domains to monetize your undeveloped domains. After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense. Going forward, undeveloped domains will only be served through our existing AdSense for Domains distribution network.

Our records show that XXX of your Hosted domains will be affected by this upcoming change, which will follow the schedule below:

  • March 21: You’ll no longer be able to create new Hosted domains
  • April 18: Hosted domains will become inactive and it’ll no longer be possible to earn from them
  • June 27: Hosted domains will no longer be available in AdSense accounts

To continue monetizing your undeveloped domains, you can migrate your domain portfolio to any domain parking provider. Find out how in our Migration Guide:

Please note that this upcoming change won’t affect any other AdSense products you’re currently using or the availability of other products to you. In addition, reporting on your Hosted domains will remain available throughout the schedule above and for a period following the retirement.

For more information see the Help Center. We appreciate your understanding and thank you for your patience as we continue to develop new features and offerings within AdSense.

Sincerely,

The Google AdSense Team

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13 Comments

Mo

February 22, 2012 @ 11:52 pm EDT

I dont understand this…:( what will happen to all the ads on my sites? i dont get parking domains..

JC

February 23, 2012 @ 3:15 am EDT

Nothing more annoying than seeing a nice domain name being held by a domainer for years waiting for payday and to add insult to injury the site is covered with adsense that you know everyday internet users can’t differentiate from normal links.

Not that this announcement will change that, just distance google from it.

How does monetising parked domains in any way fit with google’s strategy of sourcing quality content for users?

Unless their real aim is to commercialise the internet in their own interests.

chandan

February 23, 2012 @ 6:26 am EDT

is to good for parking companies to earn more revenue :D ?

[…] ?ród?o: domainnamenews.com […]

TopDomainDeal

February 23, 2012 @ 7:29 am EDT

Google is Google and they would never change!Claimed to be the highest anti-costumer orientated company in the world an the power they have theses days – IT IS SCARY!!

ShropShire

February 23, 2012 @ 7:40 am EDT

I’d forgotten I was even using this on one of my undeveloped (and unpromoted) domains – it was a nice surprise when Google ‘compensated’ me for my loss with a £75 adwords voucher which arrived this morning in the post.

jayjay

February 23, 2012 @ 1:36 pm EDT

Got this notice in the email too, I feel sorry for those who used this direct-from-advertiser approach to monetize their domain portfolio, after all it did cut out the middle-man (parking companies) profiteering from domain investors ad revenue.

On the other hand it’s obviously welcoming news to domain parking companies who will now enjoy a torrent of domain investors migrating from Google’s adsense for domains all flocking over to their roost.

John Hett

February 23, 2012 @ 2:57 pm EDT

I will be entirely transparent. I work for the company I am about to plug. If you are left without any options, I encourage you to test drive . I don’t want to come across as a spammer, because regardless of which parking company you choose, this impacts your bottom line. Good luck to whichever option you choose.

Martin

February 23, 2012 @ 3:05 pm EDT

I don’t understand this as my domains are well developed with 100s of pages. They have been a bit quiet for a few months but not inactive. I promote them regularly via Twitter and they have Facebook pages and on Google Plus.

I only have one domain .co.uk that is redirected to the active .com version.

Nunya

February 23, 2012 @ 8:32 pm EDT

WTF does this mean in English? What is an “undeveloped domain”, and what is a “parking company”. How pretentious can you get assuming everybody speaks I.T. A$$holes.

Frank Michlick

February 24, 2012 @ 2:51 am EDT

@Nunya: A “parking company” is a company that parks undeveloped domains. An “undeveloped domain” is a domain name that does not have a fully active website, so in this case it’s a domain that displays pay per click advertising. Hope I didn’t use more “IT” terms – if this is a new topic to you, thanks for dropping by and see if you can look up (for example by searching them on google) terms that you may not yet know on the internet.

@Martin: If your website is using “Adsense” and not “Adsense for Domains”, you would be able to continue the service. Adsense for domains is really just for domains that are not websites.

@John: Best way not to come across as a spammer is to actively engage in conversations and not just to promote your company ;-) Also if you want to advertise, I’m sure you know how to contact us. Welcome as a commenter, either way.

Breitling replica

June 1, 2012 @ 10:00 pm EDT

How pretentious can you get assuming everybody speaks Chinese.

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