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02|22|2012 03:36 pm EDT

Google Kills Hosted AdSense for Domains on Undeveloped Sites

by Adam Strong in Categories: PPC industry

Google sent out a message today to publishers using Adsense for Domains.  After nearly 4 years of running the program, the company has decided to discontinue their hosted Adsense for Domains on undeveloped domain names.  The company is recommending migrating your domain names to a parking company.

Domainers relished the release of the Adsense for Domains program as a possible way to “cut out the middle man” and bypass the parking companies, but most domainers who spoke with DNN have found that the program provided no additional benefits.

One part of the announcement that seems puzzling, Google claims that the “benefits to our partner network” don’t make sense to continue, yet Google recommends switching to parking domains through a parking company that uses a Google feed.  Google is in essence including the middle-man in this scenario. The parking companies may be adding the benefit of aggregation, optimization and fraud screening that Google does not handle, but it would seem that this skill-set is in Google’s “wheelhouse” . After 4 years they could have easily handled these tasks if not great improved upon the optimization and screening already being done by smaller players.

See the full message from Google after the jump.

We’re contacting you because you’re using AdSense for Domains to monetize your undeveloped domains. After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense. Going forward, undeveloped domains will only be served through our existing AdSense for Domains distribution network.

Our records show that XXX of your Hosted domains will be affected by this upcoming change, which will follow the schedule below:

  • March 21: You’ll no longer be able to create new Hosted domains
  • April 18: Hosted domains will become inactive and it’ll no longer be possible to earn from them
  • June 27: Hosted domains will no longer be available in AdSense accounts

To continue monetizing your undeveloped domains, you can migrate your domain portfolio to any domain parking provider. Find out how in our Migration Guide:

Please note that this upcoming change won’t affect any other AdSense products you’re currently using or the availability of other products to you. In addition, reporting on your Hosted domains will remain available throughout the schedule above and for a period following the retirement.

For more information see the Help Center. We appreciate your understanding and thank you for your patience as we continue to develop new features and offerings within AdSense.

Sincerely,

The Google AdSense Team

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