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04|11|2011 05:56 pm EDT

Google Ordered to Disclose “Parked Domains” Metrics

by Frank Michlick in Categories: PPC industry

According to MediaPost a judge has ordered Google to disclose financial metrics stemming from their Domain Parking and Error Pages programs within Google Adsense. The lawsuit that was started by advertising clients in 2008 and a recent pledge by Google to dismiss the suit before it goes to trial was rejected.

The marketers alleged that such pages are low-quality and yield fewer purchases or other conversions than ads that appear on Google’s search results pages. The marketers also said they believed that clicks on ads on parked domains “were unlikely to lead to desirable business outcomes, and that placement on such pages could damage their brands.”

Google rejects those claims and said that advertising on parked domains “perform as well as or better than ads on Search and Display Network sites.

U.S. District Court Magistrate Judge Harold Lloyd in San Jose, California ruled that Google also has to disclose how clicks are discounted on which sites based on the “smart pricing discount”.

[via MediaPost]

 

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3 Comments

Crazy Domains

April 12, 2011 @ 10:30 am EDT

I’m totally with those marketers to disclose Google Parking Domains.

I used over 30 domains for Adsense Domain Parking and the result was very very negative: My account disclosed! All the content was from Google and all the clicks are from Google Search engine and there was no reason to stop my account.

That’s the GIANT GOOGLE!

dImenSIOnfIfTH

April 12, 2011 @ 10:48 am EDT

Great, it’s about time parking companies do something about the silly looking parking pages that really don’t lead to anywhere. Does anyone have any solution between developing and parking (I’m too busy to develop)

Graham J

April 13, 2011 @ 2:22 am EDT

This will be very interesting to watch which could prove disastrous for the parking industry or a real boom for keyword domains in general. I have been using adsense for domains for some time now and have been very happy with the results.

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