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06|10|2008 10:26 pm EDT

Marchex Releases New Pay-Per-Click Advertising Platform

by Chad Kettner in Categories: PPC industry

Marchex (MCHX), a company already known for its leading local search/advertising network as well as their domain portfolio, has combined Industry Brains and Enhance Interactive to create Marchex Adhere, a new pay-per-click channel that will provide advertisers and agencies with exclusive access to more than 200 premium publishers.

Marchex Adhere is primed to compete with Google and Yahoo over domain name advertising feeds, allowing advertisers with any budget to reach a highly-qualified audience.

According to the press release, it “enables national advertisers to efficiently fulfill their online budget in the same manner as they purchase offline advertising; namely national, spot and local in a single media buy.” It also “provides small- and medium-sized businesses the opportunity to reach local customers directly through Marchex’s OpenList and reach national customers through premium, vertically focused publishers.”

Marchex has already struck deals with major distribution partners including BusinessWeek, PC World, The Motley Fool, RealtyTrac.com, CNET, MorningStar.com, Kiplinger.com, BankRate, and more. If you want to find out more about this exciting advertising platform, you should check out the Marchex Adhere video.

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1 Comment

Andrews

December 18, 2008 @ 10:28 am EDT

Another alternative to click fraud detector on pay per click ads available on the net is mvispy.com I have been using the service for past few months and it has worked out well for me. I have been able to do live user tracking. This is an excerpt from their website.

Watch visitors arrive at your site move from page to page, all the time gathering information about where the visitor came from, what keyword they used to find your site, displaying visitors ARIN information, what pages
they visit, and communicate via live chat.
Watching visitor’s activity as it happens provides immediate knowledge of how visitors react to your web site and gives a perfect way to test any new site changes quickly.

MVI SPY tracks visitors as it happens and, at the same time, updates the database of traffic history to provide detailed web analytics. Analytics enables 80 web site statistics and reports, while allowing you to ersonalize the view that works for you.

MVI SPY provides a view of your web site’s traffic by tracking only visitors and does not display visiting spiders or bots. By excluding certain site visitors, such as your company staff, the displayed site visitors are very usable marketing tests of your site pages.

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