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06|19|2008 11:53 am EDT

Sedo to include unpaid search results on Domain Landers

by Frank Michlick in Categories: PPC industry

Sign at the Googleplex

Image via Wikipedia

As per requirements of their main PPC provider Google, Sedo will now include unpaid search results on Domain Landers. From the Sedo announcement as posted on their site:

One of these industry-wide changes is the implementation of organic search results on parked domains. Organic searches will appear at the end of a search results page that is generated when visitors click on a related link or enter a search term. These unpaid links should improve the user experience and the relevancy of the content. Another change required of our advertising partner, is that visitor clicks on your parked domains will now open the target page in the same window.

Both of these changes will be rolled out globally and users may see variations in CTR. However, with the new Auto Layout Rotation tool improving CTR at 11% on average, this should counteract any negative effects. We are also working on several new parking features which will be rolled out in the coming months to improve your parking experience with Sedo.

Fabulous.com, also using a Google PPC feed, already had to make similar changes to their parked pages earlier.

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