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05|15|2009 03:40 am EDT

Strata Services Buys Domain Portfolio and Monetization Company

by Chad Kettner in Categories: PPC industry

Strata Services, a leading domain management and optimization organization, has purchased PPX for an undisclosed sum. PPX is a domain development and monetization company that has recently developed a technology platform which allows its partners to access premium cost-per-action (CPA) advertisements in combination with other forms of monetization on the same platform.

“The PPX acquisition is fantastic for current and future Strata Services clients,” said Sam Dennis, the Founder and CEO of PPX, who will remain with PPX and continue developing the technology. “Backed by the financial strength of the Strata Services Group, PPX technology will grow rapidly and become a major player in the domain monetization space. Our media buying division will also benefit tremendously from the new potential traffic sources and partnerships exposed to us through Strata Services. I am extremely excited and confident with the future of PPX.”

Aside from the new cost-per-action revenue alternatives, Strata Services clients will also receive automated implementation of CPA templates in high margin verticals, the ability to generate revenue from both CPA and PPC sources from the same domain, free website development for high volume generic domains, and a significant increase in domain revenue and resale value.

[via PPX]

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4 Comments

FX

May 15, 2009 @ 3:53 am EDT

who the hell is strata and PPX ??

Chad

May 15, 2009 @ 11:06 am EDT

Read the first paragraph or click on the links to the company websites…it’s really not that hard to find out.

Bo Wellen

May 15, 2009 @ 12:43 pm EDT

Care to add some commentary to this? I have never heard of either of these companies. Is ppx really “a leading domain management and optimization organization” or is that just what it says in the press release?

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