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04|11|2008 02:04 pm EDT

Yahoo! to run Google Ads on search results

by Frank Michlick in Categories: PPC industry

According to this article on TechCrunch, Yahoo! will be running a two week test to include Google Ads in 3% of their search result advertising. While this might be part of a strategy for their negotiations with Microsoft, it also serves as a painful reminder for the domain industry. Domain monetization options are basically limited to working with Google and Yahoo! or one of their aggregation partners. Should one of the two companies start relying on the other, there would only be one partner to work with.

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2 Comments

Yujin

April 13, 2008 @ 12:31 pm EDT

Not a good move from Yahoo side. They have their own advertisement network, they only allow US traffic/sites. They should open YPN for international users like Google and they too can make money like Google.

Shane

April 16, 2008 @ 9:01 pm EDT

If it was as easy as just opening it up to people outside the U.S., they would have done it long ago. YSM is just years behind AdWords and always will be if the past 5 years tell us anything.

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