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01|07|2013 09:03 am EDT

Demand Media to buy

by Frank Michlick in Categories: Registrars

Demand Media just announced this morning that the are acquiring the retail registrar was founded by Bill Mushkin in 2003. Demand Media also owns eNom and and is an active player in the new gTLD space. The acquisition will increase their reach into direct domain sales. has over 1.5 million domain names under management.

Santa Monica, California – January 7, 2013 – Demand Media® (NYSE:  DMD), a leading digital media company, today announced the acquisition of Denver-based, a domain name registrar known for its strong retail footprint, award-winning customer service and creative spirit.  The acquisition is intended to expand Demand Media’s platform as it prepares for the historic release of new Top Level Domains (TLDs) this year.

Founded in 2003, customers have registered nearly 1.5 million domains, and use the company’s tools and services to grow their online presence.  As the second largest registrar in the world, Demand Media’s eNom subsidiary has over 13.5 million domain names on its platform registered by over 8,800 resellers and partners.  “ will provide a direct channel for us to reach consumers and small businesses as they develop and manage their online identities,” said Richard Rosenblatt, chairman and CEO, Demand Media. “This becomes even more valuable as over one thousand new domain extensions are expected to become available for registration in the years ahead.”


In 2011, ICANN initiated the process for creating new domain extensions as a way to increase domain name choices for memorable or descriptive web addresses (for example, can become or and help organize websites and information better (for example, could end in a domain extension that maps to the nature of the business, such as .law, .architect or .cpa).  Last June, ICANN announced it had received 1,930 applications for new TLDs that were submitted by entrepreneurs, businesses, governments and communities around the world looking to operate a TLD registry of their own choosing.

Demand Media will retain the Denver-based team and the business will report to Taryn Naidu, executive vice president, Registrar Services.  “Our strategy is to provide an end-to-end solution for all things domains — whether you are looking to consume or distribute names and services,” said Naidu.  “ brings innovation, creativity and a deep commitment to their customers – factors which we believe are essential in the environment of new gTLDs.”

[via Press Release]

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January 7, 2013 @ 9:14 am EDT

I love, but eNOM sucks. Where should I move my domains from now? I will not wait till will be another eNOM-like shit.


January 7, 2013 @ 12:47 pm EDT

I will email you personally if we sense that things are changing for the worse. But they like what we do and don’t want to alter a thing.

[…] coverage is here, while there’s also more here and […]


January 7, 2013 @ 11:07 am EDT

eNom is a crap. Just like GoDaddy


January 7, 2013 @ 1:07 pm EDT

If they change anything i will leave


January 7, 2013 @ 1:39 pm EDT

I don’t like since last 1 january they promoted a cupon to renew and to buy .net for free and two days later they take away all those domains. That is a Scam. I


January 11, 2013 @ 3:48 pm EDT

I don’t like because I have proof that they’re engaging in the sleazy practice of monitoring domains that customers search for on the site and then uses those search results to register the available domain names that appear to have value and parking them over at i.e. they’re grabbing the best domains from their site visitors searches before the person searching even has time to register the name. Happened to me again today, which I guess I shouldn’t be surprised that they’re still engaging in sleazy business practices after they got caught red handed by Nieman Marcus in 2007 and sued for $12 mill. Enom may be overpriced but they have always been more ethical than the people running Hopefully they’ll clean out the trash at Name.


January 13, 2013 @ 10:12 am EDT

Buuuu, i will leave, where should I move my domains now?

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