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02|18|2009 01:27 pm EDT

Godaddy’s Massive “Preventitive” Domain Registration Spree

by Adam Strong in Categories: Registrars

GoDaddy LogoDomain registrar Godaddy.com recently announced sponsorship of the Head’s Up Poker Tournament in Las Vegas, March 6-8. Godaddy sponsors a lot of events and athletes so that news isn’t all that interesting. What is interesting to DNN is the shopping spree Godaddy went on to protect their name and sponsorship.

The company has registered well over 500 poker themed domain names with Godaddy in the domain, including some with profanity. Domain investor George Kirikos tracks the keyword “Poker” via DomainTools.com and pointed out the mass of registrations Godaddy has already made.  Godaddy Domain Services Manager, Pam Bunn informed us that the domains were registered as a preventitive measure

It is standard practice, in the case of any and all events sponsored by GoDaddy.com, for our company to register themed domains as a preventive measure. We have been doing so for years.

It’s good to see a domain company promoting and modeling the idea of defensive registrations of their brand, but this list seems excessive to us.  Godaddy has dropped close to $5,000 just on these domains for just one event.  Where does a company stop in protecting their brand ?  Interestingly the domain GodaddyPoker.com is registered at Godaddy.com but doesn’t appear to be owned by the company.  . . . yet. :)

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12 Comments

RickF

February 18, 2009 @ 2:47 pm EDT

What a supreme waste of money !! They forgot all the hyphens.
I’m going out and registering godaddy-poker-tournament-las-vegas-sux.mobi right now.

Todd Mintz

February 18, 2009 @ 3:01 pm EDT

Wow! Somebody’s a bit overzealous here :.)

Michael

February 18, 2009 @ 3:05 pm EDT

Good to see GoDaddy sticking to the Queens English!

belshass

February 18, 2009 @ 4:07 pm EDT

It’s impossible to get all the different variations of
swear words that exist. I’m currently having a hard time setting up a system of filtering bad words at the moment for a voting site I’m developing. http://thebestVODKAintheworld.com . Everyday I must have at least one idiot voter typing in a new swear word that’s not trapped by my filter of over a thousand possibilities!. (Funny enough, the majority of foul mouthed voters seem to come from the Queen’s homeland!) It’s a helluva lot harder than I imagined. Now, what Godaddy is doing is simply beating the air! Well at least they can say they tried,.. and use it as a point to tell others that they should do defensive registrations and register more domains with them ! :)

if anyone has an idea of the best way of trapping foul words.. gimme a shout! thanks

Ritz.

jp

February 18, 2009 @ 9:23 pm EDT

I don’t really think that GoDaddy is sweating the $5k. When the event is over they will probably sell $1k of the names at TDNAM anyway.

gerry

February 18, 2009 @ 9:28 pm EDT

Me thinks someone thinks too highly of self.

Defensive regs?

Blah.

[…] Preventitive Registration I guess godaddy openly admits that they register a massive amount of domains before they get involved with sporting events. I just thought that this was an interesting, but questionably legal tactic. Here is the complete article if you want to read more: Godaddy’s Massive “Preventitive” Domain Registration Spree | Domain Name News […]

MattT

February 19, 2009 @ 9:51 am EDT

Um…What would someone do with a domain like godaddypokersucks.com anyway?

(Can you spot the newb in this thread? Go on, give it a try!)

Chris Nielsen

February 19, 2009 @ 2:50 pm EDT

It’s nice to see Godaddy wasting their money that way. But it’s a little shocking to me that they doing that. It brings into question what they are thinking and what they know about marketing and the web. Heck, maybe they are just doing that so we will all talk about them…!!! THAT would be in line with some of the better, or should I say more effective marketing they have done in the past.

And maybe I don’t understand domainer math, but I figure they pay less than $7 each for most domains right? So their investment is only about $3,500. That is assuming they don’t just taste them repeatedly, which is what I would do in their situation.

Funny: I don’t see any .info domains listed. Could this be a statement of how they view the value of other TLDs?

Drew

February 19, 2009 @ 3:06 pm EDT

I think someone’s getting a little paranoid.

Or maybe they’re setting up to bombard their corporate clients with “Look! You have to actively defensively register anything you can think of!” marketing campaign.

Steve M

February 19, 2009 @ 8:05 pm EDT

… an’ it ain’t jus’ $5k once … it’s $5k year every year … what; forever?

But hey; think o’ da bulk pricing they must o’ got fer demselves.

Takes “overkill” to a whole new level.

Ron

February 20, 2009 @ 12:39 am EDT

Defending your brand by buying domain names is extremely important but this looks more like a publicity stunt.

Maybe this happened after a staff party and a few drinks. .net, .biz and .org what a waste of money.

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