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04|30|2008 03:36 pm EDT

Melbourne IT aquires Verisign DBMS

by Chad Kettner in Categories: Registrars

As reported earlier, the Australian registrar Melbourne IT has acquired the Verisign Digital Brand Management Services unit for $50 Million USD. Verisign’s Digital Brand Management Services manages the domains for about 2,000 corporate client such as Microsoft.

According to Versign, “the Digital Brand Manager enables companies to manage their entire domain name portfolios – including names currently registered through other vendors – through a secure, Web-based portal.” By combining its Corporate Brand Services division with Verisign’s DBMS business, Melbourne IT has greatly increased its scale and market share in digital brand protection and protection market.

The acquisition of VeriSign DBMS is expected to quadruple our current enterprise client base, provide a leading market position in the Americas and deliver a 200 per cent increase in the number of digital brands managed on behalf of our clients,” said Melbourne IT chief executive Theo Hnarakis.

Melbourne IT said it would rename the purchased unit “Melbourne IT Digital Brand Services” and added that they are looking to develop “world class data centre facilities and digital brand support services during the year“.

On the other side of the deal, this move indicates that VeriSign is going to focus all their resources on the more profitable registry business. Domain Tools Blog mentioned that William Roper, the CEO of Verisign, had recently “indicated that a leaner more focused business was his goal.”

Melbourne IT, established in 1996 as a part of Melbourne University, has grown to be a leader in domain name registrations. They were one of the five first companies to be granted access to .com sales by ICANN following Network Solution’s monopoly on the industry and have built a strong following by offering affordable services worldwide.

[via Domain Tools Blog]

Further Reading: Melbourne IT buys Verisign’s DBMS

TechCrunch: Melbourne IT Acquires Verisign DBMS for $50 Million

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