Tucows (AMEX:TCX, TSX: TC) has just announced the launch of their YummyNames site, which lists domains from their portfolio of names for sale online. The company has before sold individual and groups of names directly and via various brokers and is now formalizing some of their offering under a new brand.

“YummyNames, the public face of our domain portfolio service group, provides an additional means by which to realize the value of our domain portfolio assets to drive continued growth for the Company,” said Elliot Noss, President and CEO, Tucows.

There are “ten thousands of names” listed on the site; Tucows’ portfolio is estimated to contain more than 70,000 domain names. Sample names listed for sale are countryrock.com, divorced.com, lemons.com, listener.com, mygarden.com, thepub.com, tool.com and veggies.com. While the site stats that “These premium domains are priced starting at $500 USD”, it appears that none of the names has actually listed a fixed price at this point. Names are being offered for purchase or lease. The site lists previous clients such as: Bell Mobility, CanWest Global Communications, EMI Music, General Motors, Grand & Toy, Harlequin Enterprises, Johnson & Johnson,  Microsoft, Nestle and RBC Royal Bank.

The Tucows domain portfolio mostly consists of names that were not renewed by registrants, as well as domain names that were purchased as part of the Netidentity acquisition. Some of the names now listed on the YummyNames website were part of those names that were accidentally auctioned off on AfterNIC in June of this year when the auctions were canceled after they had received pre-bids their conclusion.

Tucows joins a growing list of companies shedding the bulky portfolios and liquidating their domain name assets. Fabulous began selling off their expiring names through Namejet earlier this month, LiveCurrent announced the sale of domain assets yesterday, ppc company Oversee.net has sold portions of their portfolio recently, and domainer Rick Schwartz, who typically is not a liquidator put some of his domains up for sale sold a good chunk of his inventory at the last TRAFFIC auction as well.

[via Press Release]