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09|24|2009 12:15 pm EDT

.ME Registry Giving Away Premium Domain Names (sort of)

by Chad Kettner in Categories: Registries

The .ME Registry has announced a new program for the non-auction allocation of premium .ME domain names to successful companies and organizations that have big ideas for development.

In order to apply for a domain, potential recipients need to submit a creative and viable business proposal for the development and use of a premium .ME domain. The business plans will be reviewed and approved by the leadership of the .ME registry before a domain name will be allocated.

“The .ME Registry embraces ideas for innovative uses of our domain extension,” said Predrag Lesic, the Executive Director of the .ME Registry. “Our goal is to lead Web users to active and relevant content, services and information. We see the potential and value of expanding a .ME world!”

Sounds great, doesn’t it? Unfortunately, the criteria for the non-auction allocation of these premium .ME domains takes the wind out of the sails pretty quickly:

  1. The name must be used as the primary URL for a web site, a product site, or a service site.
  2. The web site, product, or service cannot contain or promote sexually oriented material or advertising.
  3. The applicant (i) cannot intend to use the name for personal use, (ii) cannot apply as an individual, and (iii) cannot be a sole proprietorship.
  4. The applicant must be able to demonstrate significant traffic, or make an offer of a one-time payment of no less than EUR 20,000 (does not include annual registration fees). Significant traffic means average daily unique visitors of no less than 15,000 (or minimum of 450,000 per month). A proportional mix of traffic and one-time payment is also acceptable, for example, 7500 unique visitors per day and a EURO 10,000 one-time payment.
  5. Applicant must agree to other terms of the template agreement including a minimum 3 year term and restricted rights during that minimum term.

I’m curious, are there currently any .ME domains with 450,000 unique visitors per month? If a company feels confident about developing a .ME domain to this level, this is certainly a great deal. But what if one falls short? Isn’t €20,000 ($30,000) a steep price to pay? Especially considering the top .ME sales are for $70,000, for $22,500, for $20,100, for $20,000, and for $17,500.

[via EarthTimes]

What do you think? Does the non-auction allocation of premium .ME domain names make sense?

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Frank Michlick

September 25, 2009 @ 7:32 am EDT

The traffic requirement is interesting, I wonder over which time period you have to meet that – considering you’re not going to have that much right at the beginning. It may be cheaper to buy the traffic by PPC and redirecting domains rather than paying the “penalty”.

Idiot Domainer

September 27, 2009 @ 12:31 am EDT

seems like a desperate attempt to stay relevant.


September 27, 2009 @ 4:08 pm EDT

In my opinion is expensive, i don’t own any .me domains.

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