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03|27|2009 11:19 am EDT

.tel passes 100,000 domains

by Frank Michlick in Categories: Registries

Since the general availability phase of the new .TEL domain started on March 24th, the registry has now already passed 100,000 registrations according to insider sources. A 6-12 hour delay in new domain propagation, seems to confirm the high registry load. It seems that many investors, speculators and other registrants flock to the launch of the new TLD due to the availability of one-word generic domains and the supposed SEO potential of the domain.

The registry had also yesterday published a video ad for the launch of the new domain, embedded after the jump.

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March 27, 2009 @ 11:52 am EDT

And yet everything you read says there’s no demand for new TLDs.


March 27, 2009 @ 1:45 pm EDT

As I’ve said before, it is the usability of the domain name that determines the success of a domain. The domains .biz and .net represent nothing more than a secondary version of .com.

I’ve been following this domain name since I heard it was going to be released.

I think it is really going to change things drastically. Until now we are so familiar with domains point to IP address/hosting (WebPages). Most people even confuse domain names with WebPages.

I strongly believe that this domain name will do to the telephone and business cards what .com did to websites on the internet, when it was introduced.

Here is my logic. If you think about it, before we had the introduction to domain names people had to type in IP addresses to go to WebPages. Using domains to point to our other communication tools is long overdue.

Why in 2009 with technology exploding are we still using the old number system to share telephone number communication?

If I tell you my telephone number verbally, you have to grab a pen and write it down. If I hand you my business card and you try to call me six later, you have to hope that I haven’t changed my telephone number since then. These are two of hundreds of downfalls of the system we currently use.

.TEL is a brilliant idea to move domains into other avenues. Saying that it is directly tied to telephone numbers doesn’t do it justice since it represents a lot more than your telephone number. Each .Tel represents a communication port (a business card on steroids what I like to call it).

There are tons of YouTube videos explaining what this domain is about but very few dive into the future applications this could be hooked to.

Frank Michlick

March 27, 2009 @ 1:57 pm EDT

@Ron: While I agree that this is certainly a bit of a change for how domain names are used and sold, I would not quite liken it to the change from IP addresses to domains. Also keep in mind that domain names were introduced before the webbrowser, so there was really never a time when people could exclusively access websites through IP addresses.

Ron, I’d also like to hear how you see the differences between ENUM and .tel, aside from the fact that .tel adds webpages and an additional domain name.

I’m closely following the marketing efforts of the new registry and they do seem somewhat successful so far, even though it’s probably too early to tell. To me .MOBI was the first of the new registry that tried a different more public approach to market, but has failed to reach the amount of traction so far. Since .TEL is marketing to a broader market, it makes the marketing effort more difficult. It will be interesting to see the results of the recent partnerships they made (Myspace).

The only other registries that had added different functionality to TLDs before, would probably be .TV with their Demand Media partnership and .NAME with their email functionality.


March 27, 2009 @ 3:22 pm EDT

Hi Frank,

“Keep in mind that domain names were introduced before the webbrowser”

-You may be right about that. That period was a little before my time however if domain names were not intoduced we would be using the IP address to access them. With telephones that have been around longer than the internet we have become so used to using numbers to contact people. I think everyone would agree that this is outdated and leads to enormous problems.

With some of the examples you gave such as .MOBI I think you were missing a very important thing. The usability feature of .MOBI was designed as an addition to .COM so that people could see webpages on smaller screens (phones).

There are two things that get in the way of .MOBI succeeding. First of all the technology in phones such as iPhones have allowed for people to use two fingers to zoom into webpages. So having the small screen on some phones isn’t that bad.

Second of all it requires every company to do a second version of their website for small screens which is very time consuming. You need mass acceptance for a domain to work. .TEL domain names can be professionaly set up in less than a minute (no hosting, construction work) which is something very important.

.TEL names should not be confused with .MOBI, they are completely different as you probably know.

ENUM has the same concept but is completely different. First of all ENUM confuses the average person Secondly, .TEL is a domain name and has the advantages that we are familiar with when it comes to domaining.

Consider these interesting potential points/advantages when looking at .TEL domain names.

—.Tel is simple. Even my mother who knows nothing about computers could set this thing up. Log into the system and type your business card information in the appropriate fields.

—Business cards could be shortened by just using a .tel at the bottom. Look at the lines of communication on the average business card these days. Every decade there seems to be more communication methods adding more lines. i.e. Name, Position, Address, Direct, Cell, Fax, Email, Web. I even saw a business card the other day with social networking and a line for their blog website.

—Owning a good memorable .TEL could allow people to have business card information without even getting my business card. If my company sells gold and I own very few people would forget how to access my information even a year after talking to me. For the record accessing information can be protection based. If you call the number on my it may go to an answering machine while my girlfriend doing the same steps could reach me directly. Basically, .TEL names can reach that trendy appeal that ENUM can’t.

—The .tel could also be seen as a traffic cop that directs telephone traffic in different directions. For example the first call goes to telephone #1 while the second caller sees telephone #2 etc.

—Owning means that if I want to change my company, fax etc. telephone number all I have to do is log into my .tel (DNS -> no hosting expense required) and change the number in one location. This is better than the current system where I have to call hundreds of people that have my telephone number and tell them that I have changed my number. Most of the time when people get informed of a number change they don’t even change it until they realize they need it.

—Billboard advertising is quick and simple. If I pass a billboard with a picture and, you can bet I will remember how to contact that lawyer when I get home.

—Multiple .TEL names could be pointed to one telephone number. As with webtraffic, the same rules apply. VancouverLawyer.TEL, LawyerVancouver.TEL etc.

—Voice recognition, something Google and Microsoft have been pouring millions into perfecting, should allow phone users quicker access to .tel names. Same rules that we have grown up with other domain names and search engines.

—Setting up a .TEL domain is much easier than setting up another domain/website scenario. Tel names do not use web hosting, all of the info is in the DNS which is quicker and free. All you do is log into the page and type in the telephone, fax, gps location etc. to the company you want to tie it to. It can be launched in 5 minutes to a very valuable end result for users. This is very important since all TEL names could be launched overnight to valuable results. Users that are rewarded with applicable results are more likely to try .TEL more often.

—Dialing telephone numbers leads to mistakes. So many people type in the wrong digits when going through 10 numbers. .Tel could reduce this.

—I’m predicting telephone companies will accept this technology over time. Telephone companies have been trying to reduce the size of telephones but they are restricted by the screen size and keyboard size. Although most phones down the road will still have keys, I could see some phones developed without all of the number buttons and just one .Tel button. The phone could be reduced in size or allow more room for the screen.

—This application has the potential to wipe out 411 systems since our vocabulary will be the ultimate telephone book. If I am looking for Flowers to give to my girlfriend and I am currently in Burnaby, British Columbia I would pick up and my phone and guess similar to if I was sitting in front of a computer browsing for a webpage. On the flip side, the owner of would most likely point it to a flower place in Burnaby to reward people that use their .tel domain names. It would be to the owner’s advantage even if he isn’t making money using it (repeat customers, using his .tel, start to build while the owner of the domain name has control of where it is pointed).

—Since .TEL domains, store the GPS Google Maps location of where a .TEL business or person profile resides, it can also be used by people trying to find where you currently are. If my friend moves tomorrow, he could update his .TEL GPS location so that everyone that has been added (securely) to his .TEL gets this information when looking him up.

—I can see how car GPS systems could use voice recognition and .TEL to navigate people quickly and efficiently. If I tell the car GPS system the GPS location point would instantly click in telling me to turn in the right directions until I arrive at the location.

—Google has always been able to direct people to documentation online through their search engines efficiently. With people searches however they have had great difficulty. If I want to find MikeWilson’s telephone number I’ll probably get a zillion results. They have invested a great deal of money trying to get around this problem with very little success.
My strong prediction is that they as many other companies will jump on board to try to solve these problems they have encountered. Google will add .TEL to search results giving preferences to name searches.

—I’m also confident that Google will add to it’s search algorithm a variable that looks at the .TEL name that is promoted on webpages. For example if I search for ‘Vancouver Lawyer’ and a website has the .TEL ‘’ Google can instantly predict that the owner of the site is a Vancouver lawyer and one that could afford a good domain, which will push the page up the search results.

I see a lot of potential power. I guess time will .TEL if it is a success or failure. I’d like to hear any feedback or additions to this list.


March 27, 2009 @ 3:44 pm EDT

One other important note. When a person wants information, they don’t always want to see it via a webpage. If I’m in my car driving, I don’t want to pull to the side of the road to find a telephone number on a webpage.

Here are a few other videos:


March 29, 2009 @ 12:09 pm EDT

Je suis d’accord avec vous le .tel sera une véritable révolution d’ici quelques temps. j’ai réservé une 30 de .tel et je peux vous assurer que ceux-ci ont un véritable potentiel.
:,,, des noms qui s’arracheront dans peu de temps.

[…] DomainNameNews […]


March 29, 2009 @ 1:27 pm EDT

English version for us who are language challenged. Je ne palay francais is as good as my french is but I can see you have an impressive list of .TEL’s.

By the way I have expanded my list to include a ton of other advantages and why I’m banking on .TEL to be a winner. I put it under my company website below:



March 29, 2009 @ 1:43 pm EDT

Rockwell dont confuse consumer demand with speculators racing to get ahead of a demand.

Ron, thanks for weighing in on your thoughts on .tel.
I don’t personally see any advantages when I can’t just put a directory of all my contact points on a .com (or other extension).


March 29, 2009 @ 7:10 pm EDT

Consumer demand is always behind speculator demand. Most people that read this forum would agree that even .COM hasn’t reached it’s full demand value. My investments in the past were .COM, .CA, .ASIA, and .TEL

I bypassed every other domain name. When I purchased all of my .CA’s people said the same thing. It took years for them to get to the level they are now. These days if your in Canada and you type something into a search engine, half of the results are .CA results because they are favored by the search engines.

In 5 years time .Asia will be the same. I do however think that .TEL will be very quickly accepted over the next two years maily because of point #2 which is the most important point of all.

Many domains with decent ideas behind them have failed because of consumer response time to develop.

To answer your question, .COM was created for webpages. The main advantage to .TEL is you bypass the webpage when you don’t really need the webpage. If I want information about a company I’ll go to the .com, however if I am on the road and want quick access to contact someone why would I go to the webpage to look for the contact info especially on the small screen provided by cell phones. This is especially true for services that you don’t need to know information about. The very best name that sold were ( and the local version of them)

It’s about easier access and more control. You could phone surf your way to things you want. If you want more info you go to the webpage.

In addition to this even when you are on the webpage you have to copy the number down either on paper or in your phone. This leads to mistakes trusting that it is the updated telephone number of the company.

There is also a ton of telephone numbers online that are outdated. The reason for this is if I own 10 websites and change my telephone number, I have to go to those 10 websites and have them updated. Currently I have websites with outdated numbers.

This is especially true with cheap voip phones being sold all over the place. These companies close down all the time leaving their customers with hours of updating.

Don’t confuse this with replacing .COM I just think that people will have a .TEL on their websites because of the advantages.

I also posted a ton of other advantages over having just a webpage to display contact information, namely:

#3, #4, #5, #6, #9, #10, #11, #12, #13, #14, #19

[…] .tel passes 100,000 domains Since the general availability phase of the new .TEL domain started on March 24th, the registry has now already passed 100,000 registrations according to insider sources. A 6-12 hour delay in new domain propagation, seems to confirm the high registry load. It seems that many investors, speculators and other registrants flock to the launch of the new TLD due to the availability of one-word generic domains and the supposed SEO potential of the domain. More… […]

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