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07|20|2009 05:39 pm EDT

Search Engine Bing Loves Keywords, According to Recent Study

by Chad Kettner in Categories: Search Engines

According to a recent study by Memorable Domains, Bing gives keyword-based websites the biggest boost in search engine rankings compared to other leading search engines such as Google and Yahoo.

Memorable Domains randomly selected 125 generic .co.uk websites and analyzed the position of each site within the first 2 pages (20 results) for a search on the keyword or keyphrase contained within its domain name (ex. “SpecialEffects.co.uk” and the “special effects” keyphrase). The study used Google UK, Yahoo UK, and Bing UK – all in default search mode except from selecting “results from the UK” modifier as offered by each search engine.

Two metrics were examined: the presence of the site within the top 20 results (on a “yes” or “no” basis) and the specific position at which the site was displayed if it was in the top 20.

“Yahoo UK (default mode) and Google (default mode) both saw similar numbers of domains ranking within the first 20 results, at 56% and 57% respectively”, according to the study. “In other words, over half of all the sites in the study ranked within the top 20 results on Yahoo UK and/or Google UK for a search on the keywords making up their domain name, and this was the lowest overall result. For Bing UK (default mode), 62% of domains ranked within the top 20 results.”

While Bing is the most generous search engine for keyword-based domain names, the evidence shows that keywords always play an important factor in achieving a top 20 ranking on any search engine.

[via MemorableDomains.co.uk]

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3 Comments

[…] the whole story here: Chad Kettner aggregated by […]

lousie

July 23, 2009 @ 9:49 am EDT

Are they not using the value of links?

Louise

Acemi webmaster Blo?u

July 29, 2009 @ 10:39 am EDT

Are they not using the value of links?

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