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10|15|2013 03:22 pm EDT

Go Daddy Acquires Media Temple

by Frank Michlick in Categories: Registrars, Up to the Minute

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As reported by TechCrunch, Go Daddy has acquired hosting company Media Temple, also know as (mt). Financial details of the acquisition, which did not include website builder Virb, which is being spun out, were not published. The two companies are going be operated separately.

[TechCrunch, Press Release, Media Temple FAQ]

09|19|2013 12:50 pm EDT

Go Daddy Acquires Afternic [Press Release]

by Frank Michlick in Categories: Acquisitions

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So here’s the official Press Release for the acquisition of Afternic and Smartname by Go Daddy from Namemedia.

GoDaddy Acquires Afternic – Primes Domain Aftermarket For New TLDs

Move Also Delivers Improved Service, Selection & Speed to More Aftermarket Customers

SCOTTSDALE, Ariz. (Sept. 19, 2013) – GoDaddy, the world’s leading domain name provider, has acquired Afternic, one of the industry’s leading domain name aftermarket companies based in Waltham, Massachusetts. The move creates an unprecedented level of domain name aftermarket inventory from one source and a frictionless marketplace – enabling buyers to purchase registered domain names offered for sale quickly and easily.

The move also bolsters ICANN’s upcoming Top Level Domains (TLD) program by fueling a more diverse aftermarket. Afternic’s Domain Listing Service (DLS) displays domain names at more than 100 different registrars – including 18 of the top-20. This gives new TLDs registries and resellers the best chance and easiest way to showcase their aftermarket domain names. As an example, instead of choosing a single registrar to sell an already registered name like Pizza.NYC – the name can be offered across the entire DLS network – giving the seller the most exposure and customers the best experience.

“Having the right domain name is vital, no matter your venture,” said GoDaddy CEO Blake Irving. “GoDaddy is working to bring the ‘domain aftermarket’ together with new registrations and make both super-simple to access. Our customers need an easy way to buy the name they want, regardless of whether it’s new or has been registered previously. This acquisition forms a registrar-led process that creates faster and more trusted transactions across the board.”

DLS gives buyers a more diverse range of results and affords sellers more exposure to customers searching for domain names. A domain name can be listed at a single registrar and also displayed across the registrar network – without any more work from the domain owner. GoDaddy plans to incorporate the DLS into its domain search results and add its aftermarket domain name inventory to the DLS in the coming months.

“The success of the new TLDs and the aftermarket relies on a tight-knit group of diverse registrars and Afternic has done tremendous work to bring everyone together,” said GoDaddy Vice President and General Manager Mike McLaughlin.

Industry partners Web.com, operator of Network Solutions and Register.com, and Tucows.com fully support GoDaddy’s new registrar-led model. “This is a terrific move by GoDaddy and a real milestone for the domain industry,” said Tucows CEO Elliot Noss. “Making it easier for customers to find, buy and manage aftermarket domain names is important. That is why GoDaddy, Tucows and other large registrars are working together for the industry and for customers.”

Afternic’s Fast Transfer network completes the transaction instantly, and will leverage the full security of GoDaddy’s world-class architecture, without requiring days for a domain name to transfer or having to negotiate confusing industry regulations.

“GoDaddy’s adoption and endorsement of Afternic as the standard for Fast Transfer will accelerate the growth of the domain aftermarket across the entire industry,” said Afternic SVP of Business Development Bob Mountain – who will remain Afternic’s Chief Revenue Officer. “Registrars around the world are realizing that the aftermarket presents a significant opportunity for revenue growth. GoDaddy’s acquisition and investment in Afternic is a win for registrars, domain owners, and customers, and will provide the necessary scale to grow the aftermarket for years to come.”

“Afternic and GoDaddy share a vision for creating a unified domain aftermarket,” said Kelly Conlin, the Chairman and CEO of NameMedia, Afternic’s parent company. “By operating Afternic with the interests of the registrars and their customers first and foremost, this transaction not only fulfills this vision, but reinforces that registrars are the very best place to find all available domain names.”

GoDaddy plans to keep the Afternic staff in the Boston area.  GoDaddy is also acquiring SmartName, a domain parking service, as well as NameFind, a new service for helping entrepreneurs brainstorm a brand name for their business. NameMedia will continue to operate its BuyDomains.com marketplace of proprietary domain names and its website development group. Conlin will remain Name Media’s Chairman and CEO, while also becoming a strategic advisor to the Afternic management team following the acquisition.

Financial terms of the transaction were not disclosed.

To see Afternic’s inventory – visit Afternic.com.
GoDaddy’s expired domain name auctions will be held at Auctions.GoDaddy.com.

[via Press Release]

09|19|2013 09:52 am EDT

Go Daddy to acquire Afternic and Smartname from Namemedia

by Frank Michlick in Categories: Registrars

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As announced in an email to members of AfterNIC and Smartname, Go Daddy is to acquire the two platforms from Namemedia.

Afternic and Smartname will continue to operate as separate brands and the business terms are going to continue to be the same. Go Daddy will be joining Afternic’s Fast transfer network.

For details see the full text of the emails after the jump:

(more…)

11|21|2012 10:54 am EDT

Team Internet Acquires Elephant Traffic Brand & Customers

by Frank Michlick in Categories: PPC industry

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As announced on the Elephant Traffic website, Team Internet, parent company of ParkingCrew has purchased the customers and brand from Elephant Traffic as of November 16th, 2012. The traffic publishers of Elephant Traffic will be migrated to ParkingCrew where they now have access to the following features:

  • High-performing tier 1 ad feed for domain traffic that qualifies for this feed (looks like a Google Feed according to DNN research)
  • Large direct advertiser base for domain traffic that does not qualify for our primary feed
  • Stats at a glance by domain
  • Various „for sale“ banners
  • Flexible API
  • Net 15 payouts

Advertisers on Elephant Traffic will be migrated to DNTX.com, which allows them to benefit from:

  • 25 times more direct navigation traffic
  • More targeting options: Adult/Non-Adult, RON/Keyword, Pay per Redirect / PPC, Desktop/Mobile/Tablet, Carrier and Device targeting for mobile campaigns
  • Sophisticated fraud protection
  • State of the art reporting
  • Brand-safe traffic
  • Daily budget caps

The two companies had been working together already for a year.