02|22|2012 03:36 pm EDT
Google sent out a message today to publishers using Adsense for Domains. After nearly 4 years of running the program, the company has decided to discontinue their hosted Adsense for Domains on undeveloped domain names. The company is recommending migrating your domain names to a parking company.
Domainers relished the release of the Adsense for Domains program as a possible way to “cut out the middle man” and bypass the parking companies, but most domainers who spoke with DNN have found that the program provided no additional benefits.
One part of the announcement that seems puzzling, Google claims that the “benefits to our partner network” don’t make sense to continue, yet Google recommends switching to parking domains through a parking company that uses a Google feed. Google is in essence including the middle-man in this scenario. The parking companies may be adding the benefit of aggregation, optimization and fraud screening that Google does not handle, but it would seem that this skill-set is in Google’s “wheelhouse” . After 4 years they could have easily handled these tasks if not great improved upon the optimization and screening already being done by smaller players.
See the full message from Google after the jump.