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12|24|2008 12:58 am EDT

Domainers Aren’t Early Adopters

by Adam Strong in Categories: Miscellaneous

Tags: , , , , , ,

Some of the more outspoken veterans of the domain name business like to think of themselves as early adopters, likely because of their early awareness and insight into the power of domain names.  However, for most domainers this early adoption of one particular form of naming has not carried over to early adoption in other emerging internet media.

Sahar Sarid wrote about  “Your name = Your brand“, citing examples of several domain name industry veterans who did or did not own their name in .com   While domain names remain a powerful vehicle for controlling personal branding, the growth in social media is also increasing the importance of other forms of naming.  As we pointed out earlier, user names on social media platforms are already being compared to domain names. If protecting your personal name is important in .com, it should be just as important to protect your name on the new social media sites. (more…)