11|21|2012 02:33 pm EDT
The site says about the purpose of the .blackfriday TLD:
.blackfriday will become the recognized label for websites with worthwhile deals and specials on this renowned shopping day. Internet users and retailers will benefit from an online hub for Black Friday information, ads, and deals. It will open up opportunities for creative marketing and unique shopping experiences that will make this day even more legendary.
Businesses that set up shop on the .blackfriday domain will capture the attention of shoppers and get more out of the day. When every shopping moment counts, consumers will jump at this opportunity to quickly identify the worthy online shopping destinations on Black Friday.
As brick-and-mortar stores and online retailers look for new ways to showcase themselves online, .blackfriday will become an important part of their marketing toolkit to fully capitalize on this opportunity that only comes once a year.
As for information on pricing the company writes the following:
.BLACKFRIDAY will be a specialty gTLD, with a flat pricing structure and fixed renewal costs, with no material price increases for the first five years. This moderately priced namespace is designed to offer registrants an attractive, competitive registration alternative or complement to existing registratiaons for the purpose of specialized content.
[via The Domains]