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10|23|2013 11:45 pm EDT

Frank Schilling’s Uniregistry to open office in Newport Beach, CA in 2014

by Frank Michlick in Categories: new gTLDs

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Uniregistry's New Office in Newport Beach, CA

Uniregistry’s New Office in Newport Beach, CA

Frank Schilling’s Uniregistry is set to expand and plans open new offices in Newport Beach, California in January 2014. The building, which was purchased by the company is located at 2161 San Joaquin Hills Road and will house the company’s registry support, engineering and sales staff.

Schilling described the location as follows in an email to Domain Name News:

I bought the building and we are remodeling as we speak. We plan to move in this January. We have 68 parking spots so lots of room to grow. The building is  400 yards from Whole foods and Fashion Island, the best (highest end) outdoor mall in America. We are 1 mile to the Pacific Ocean and 2.1 mile bike ride to Balboa Island and the charming car ferry. You could be surfing in 10 minutes, we’ll have 2 showers and surfboard storage for staff.

If you’re looking to work for Uniregistry, the company currently is looking for Software Developers, Front-end developers, a system specialist and marketing people according to the job section on their website.

02|21|2013 08:54 pm EDT

Uniregistry prepares for new gTLDs, sets up new retail registrar: Uniregistrar

by Frank Michlick in Categories: new gTLDs

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Frank Schilling’s new gTLD play Uniregistry becomes ICANN accredited and launches their retail registrar, Uniregistrar.

Uniregistrar completed their accreditation earlier this month. The name and site clearly identifies it as being associated with Frank Schilling’s Uniregistry that is applying for 54 new gTLDs.

The new site states:

Uniregistrar is a new ICANN accredited registrar designed to let you create domain names in the new top level domain extensions offered by Uniregistry.

Beginning in 2014 anyone will be able to create and manage their domain names using the simple site we plan to create here. The names offered by Uniregistrar will be shorter, clearer, easier to use and manage than the .com .net or .org names you know from the past.

We think you’re going to like the names we have to offer and we look forward to serving you. Check back with us later this year as a new site gets created at this location.

With this move the registry operator and new gTLD applicant is one of the first of the new entries that is making it clear that they will be operating their own retail registrar.

“Vertical Integration” (registries that own/operate registrars) has been a long and ongoing issue at ICANN, but in late 2010 the board decided that registries are indeed allowed to own registrars. One of the other applicants, Demand Media, recently increased the reach of their retail channel recently by buying the retail registrar

11|21|2012 02:33 pm EDT

Uniregistry releases .Blackfriday Promotional Site

by Frank Michlick in Categories: new gTLDs

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Just in time for Black Friday, Frank Schilling’s Registry company, Uniregistry, has launched a site for their application for the .Blackfriday TLD. Uniregistry is the sole applicant for this TLD.

The site says about the purpose of the .blackfriday TLD:

.blackfriday will become the recognized label for websites with worthwhile deals and specials on this renowned shopping day. Internet users and retailers will benefit from an online hub for Black Friday information, ads, and deals. It will open up opportunities for creative marketing and unique shopping experiences that will make this day even more legendary.

Businesses that set up shop on the .blackfriday domain will capture the attention of shoppers and get more out of the day. When every shopping moment counts, consumers will jump at this opportunity to quickly identify the worthy online shopping destinations on Black Friday.

As brick-and-mortar stores and online retailers look for new ways to showcase themselves online, .blackfriday will become an important part of their marketing toolkit to fully capitalize on this opportunity that only comes once a year.

As for information on pricing the company writes the following:

.BLACKFRIDAY will be a specialty gTLD, with a flat pricing structure and fixed renewal costs, with no material price increases for the first five years. This moderately priced namespace is designed to offer registrants an attractive, competitive registration alternative or complement to existing registratiaons for the purpose of specialized content.

[via The Domains]

11|19|2012 10:06 am EDT

New Model for Monetizing/Leasing Long Tail Domains?

by Frank Michlick in Categories: Domain Sales

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Can’t Sell your domain? Sell a website-builder and hosting package instead and generate ongoing revenue

When researching an old list of long tail domain names that I had generated eons ago, I noticed a domain “” that was parked with Frank Schillings’s Internet Traffic, but displayed a different banner on top:

Claim the premium domain name for Free with purchase of our $29.99/mo. website development services.

If you click on the link in the banner, you land on a page offering you the domain for “free” if you subscribe to a website builder by WebsiteCove.

Claim This Domain Name for Free - Screenshot appears to be a co-brand set up under the MeZine website builder. If the client buys a package that costs $29.99 monthly, the domain seller will throw in the domain name. The terms and conditions don’t appear to show if the buyer gets ownership of the domain name at all or is just subscribing for a perpetual lease.

We’ve reached out to the domain owner and website builder for some information on how well this model works for them, but haven’t heard back yet. The article will be updated if more details emerge.

What do you think about this as a monetization model for leasing long tail domain names? Do you think this is something parking companies should offer?

10|09|2012 06:55 pm EDT

Targeted TRAFFIC 2012 Award Winners

by Frank Michlick in Categories: Events

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And here are the winners of the 2012 Targeted T.R.A.F.F.I.C. Awards as they were announced at a Brunch during the Targeted T.R.A.F.F.I.C. show this morning:

Best new monetizing Solution


Best overall Domain Solution

Best Domain Blog

  • (Cyger)

The “we get it” award


Developer of the year award

  • Alan Dunn (DomainHoldings)

Broker of the year

  • Dave Evanson (

Sponsor of the year


Domainer of the year

  • Frank Schilling

Domain Hall of Fame

  • Chad Folkenning
  • Michael ‘Mike’ Mann

Plus the Bandit Berkens “Goodwill Ambassador Award”, which went to Judi and Michael Berkens.

See the videos of parts of the awards ceremony over at DomainGang’s Youtube channel and see the original nominees here.

05|01|2012 02:26 am EDT

DNN’s most popular articles in April 2012

by Frank Michlick in Categories: Miscellaneous, Up to the Minute

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12|08|2011 03:39 pm EDT

Frank Schilling Relaunches

by Adam Strong in Categories: Tools

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After Frank Schilling shook up the domain parking industry with his release of his own parking company, Internet Traffic, it now appears he’s setting course to enter the race against incumbent domain name marketplaces. Schilling re-launched his DomainNameSales site today with a new look and new features.

The relaunch seems to be a natural progression for the company, after launching their own domain parking business. Schilling’s company has been selling domains from their own portfolio of hundreds of thousands of domains for a number of years.  The tools and systems and data that from these sales and inquiries are valuable insights in to the domain marketplace from one of it’s top portfolio owners.  The company freely released their own internal domain sales inquiry tracking system to the benefit of users of the InternetTraffic parking service a few months earlier.  We suspect that we’ll see more iterations from the crew at DomainNameSales in the coming months.

DNN is a big supporter of freeing up information and data like this.  Personally, I’d like to see more accurate reporting on prices, rather than broad ranges. We’ll take what we can get though. Tools and insight like this from leading companies in the domain space can only help to provide more intelligence and better decisions for all.  Clearly we understand that this information held privately is an asset that can improve revenues and fend off competition as well.  Data and information want to be free though.  They help inform the entire marketplace including buyers.  We’re glad to see this company leading the way like this.

The new site features:

  • a domain search (displaying recent searches)
  • a whois search (displaying recent searchs)
  • a newsticker
  • a list of recent inquiries
  • a list of recent quotes (with price ranges)
  • a list of recent sales (with price ranges)
  • a chat system  (appears they found a new use for the company’s “chattr” online messageboard experiment)
  • a valuation system based on the following parameters:

Domain Quality Score (Q) (Scale: 1-5)

The DomainNameSales Domain Quality Score is a factor of keywords, tld, traffic, buyer interest and other proprietary measures.

Traffic Score (T) (Scale: 1-5)

A relative measure of traffic based on historical data. Domains without data available are given “U” for unknown.

Price Ranges 

Price ranges are used in place of actual values to protect seller interests and reflect ever-changing valuations.


09|07|2011 12:27 pm EDT

Yahoo! Up For Sale?

by Adam Strong in Categories: Search Engines

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The big tech news yesterday was that Carol Bartz, CEO of Yahoo, was fired.  Today the Wall Street Journal is reporting that Yahoo! is a possible takeover target (when weren’t they a takeover target).  As Business Insider puts it,”That’s the equivalent of sticking a FOR SALE sign on the lawn.”  Yahoo! may have missed their opportunity back in 2008 when Microsoft made the play to acquire them.

Obviously, Yahoo! has been one of the top upstream providers for domain parking and many large portfolios have relied on their feed over the years including Kevin Ham and Frank Schilling.  Parking companies like Skenzo, and TrafficZ  also rely heavily on Yahoo!.

The continued uncertainty about the future of Yahoo! can not be good news for anyone in the space.

05|17|2011 03:47 am EDT

Frank Schilling Switches To Google Feed, Begins Offering Parking Services (

by Frank Michlick in Categories: News

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The domain industry sees many changes. With the downturn of PPC revenue, many of the old-school domainers started to respond more actively to sales inquiries in order to make up for the loss. While it appears that PPC income is not yet on the rebound, many domain investors have been looking to development and other methods of generating additional revenue. Especially with domains that were using a Yahoo! PPC feed the change has been very noticeable.

Driven by the pinch of lower PPC revenues on a Yahoo!/Bing feed, it appears Frank Schilling’s NAMedia has recently switched to a Google feed. The company has also removed their social application originally launched as, then rebranded as Chatr and now finally Postboard. Via Email Schilling told DNN:

“In the early days of the oil-boom you could literally drill a hole in the ground with a hand-drill and strike a small gusher of oil. Then as the shallow oil ran out.. the hand-drill guys invested in bigger rigs and more sophisticated machinery. Today you have elaborate rigs manned by the hand drillers grandchildren, striking huge oilfields, miles below the sea floor. Many of the people behind the drilling equipment quite literally learned on the job. There is no university for this. The domain traffic business is very much like that. The last ten years have seen an evolution where things have gotten much more sophisticated. A few of the larger operators have embraced technology and grown to deal with the changed landscape in paid search. Google has become a critical partner in the evolution of type-in traffic monetization. The level of technical efficacy required to play there is higher though.

I remain hopeful that Yahoo will turn its third party marketplace around so it remains attractive to domain traffic, but that job is really Microsoft’s responsibility now, and it remains to be seen whether Microsoft cares enough to solidify third party publisher payouts and to fairly value domain name type-in traffic against other forms of traffic in the channel such as Error Search and Keyword Marketplace Arbitrage.”

Aside from switching parking feed providers NAMedia is also allowing others to use this new feed. Schilling created a site at inviting people to apply for a “A no-frills domain monetization platform, for experienced type-in traffic operators.” and promising that “You will make significantly more money here“. According to WannaDevelop’s Mike Cohen, the service is being tested by the likes of Rick Schwartz, Chad Wright, Garry Chernoff, Alex Lerman. [Update] According to our friends at HosterStats, there are currently over 14,000 domains pointing to the service’s nameservers.

“I’m looking for high quality type-in traffic partners to grow a long-term and stable traffic co-operative. I’m in a great position to do this, having a unique structure with a very large tranche of owned and operated traffic. I don’t need (or want) to create a huge profit center for myself on the back of my fellow domainers traffic. This is about trying to reward those who innovate by returning the bulk of the revenue to them, so they can do what they do best.. Everyone who has joined to date, is pleasantly surprised when they see what their traffic is really capable of.”

02|01|2011 09:33 am EDT

DFG: Cahn and Berkens Launch Right Of The Dot

by Frank Michlick in Categories: People

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Right Of The Dot LogoAs officially announced in a press release this morning, industry veterans Monte Cahn and  Michael Berkens have partnered up to found Right Of The Dot. The new firm is an Internet consulting and advisement firm specializing in new and existing TLD strategy, board advisement, premium domain and market positioning, sales and services.

Monte Cahn had recently left Moniker, the registrar, auction company and broker he founded. Berkens founded Worldwide Media Inc., which owns and manages more than 75,000 domains, as well as a retail site, He also is the publisher of the domain industry blog,

It appears that the domain name of the company, was recently purchased from Frank Schilling’s inventory.

“The domain industry is preparing for a new era of rapid change and a complete shift in how investors and businesses think about domains and online presence,” said Cahn. “Enormous opportunity lies ahead for registries, registrars, entrepreneurs, investors and corporations. But the question is, how will you navigating the ever-expanding opportunities? Knowing how to make the most of your time and assets is invaluable, and that’s where RIGHT OF THE DOT comes in.”

Right Of The Dot services:

  • Marketing & sales strategy for new and existing gTLD’s , sTLD’s, ccTLD;s and IDNs
  • Brand protection and strategic analysis for registries, registrars and corporations
  • New and existing TLD brokerage and auction strategy
  • Corporate expansion and growth planning
  • Domain investment and development
  • Mergers, acquisitions & successful exit strategies
  • Maximum domain monetization
  • Premium domain name brokerage and stealth acquisition consulting services