04|15|2010 09:50 pm EDT
According to an article in the Financial Times, Demand Media has hired Goldman Sachs to explore an initial public offering. The company, founded by the former chairman of Myspace, Richard Rosenblatt, owns registrars eNom, BulkRegister, parking company Hotkeys and operates the NameJet drop catching site in partnership with Network Solutions. Aside from owning a domain portfolio, which includes a large number of expired domain names, the company also runs a user generated content production service called Demand Studios. The content is then published on Demand’s websites, such as eHow. The company’s freelance workers produce about 4,000 video clips and articles per day.