Rick Latona's Internet Retailer Ad

Rick Latona announced in August that he would be advertising in Internet Retailer magazine and, as is typical of Latona, he went big. (Check the picture).  The ad takes up the middle spread of the magazine in the October issue. It’s the first thing I saw when I opened it up. Since the issue is light on content (only 64 pages) the magazine almost immediately opens to the center spread.  Some of the names like LotteryNumbers.com or DayTraders.com don’t seem to be targeted to the Internet Retailer audience, but the ad surely makes an impression.  I’m surprised others like Buydomains, Sedo and Fabulous haven’t made a splash like this before now.