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11|21|2012 10:54 am EDT

Team Internet Acquires Elephant Traffic Brand & Customers

by Frank Michlick in Categories: PPC industry

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As announced on the Elephant Traffic website, Team Internet, parent company of ParkingCrew has purchased the customers and brand from Elephant Traffic as of November 16th, 2012. The traffic publishers of Elephant Traffic will be migrated to ParkingCrew where they now have access to the following features:

  • High-performing tier 1 ad feed for domain traffic that qualifies for this feed (looks like a Google Feed according to DNN research)
  • Large direct advertiser base for domain traffic that does not qualify for our primary feed
  • Stats at a glance by domain
  • Various „for sale“ banners
  • Flexible API
  • Net 15 payouts

Advertisers on Elephant Traffic will be migrated to DNTX.com, which allows them to benefit from:

  • 25 times more direct navigation traffic
  • More targeting options: Adult/Non-Adult, RON/Keyword, Pay per Redirect / PPC, Desktop/Mobile/Tablet, Carrier and Device targeting for mobile campaigns
  • Sophisticated fraud protection
  • State of the art reporting
  • Brand-safe traffic
  • Daily budget caps

The two companies had been working together already for a year.

09|14|2010 04:57 am EDT

Mass Domain Development, A Flawed Model

by Michael Sumner in Categories: Domain Development, Featured

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With Frank Schilling’s recent post predicting “most high quality name traffic will leave it’s present PPC deal looking for something better” and a conference on domain development happening this week, we found the topic of our latest guest blogger perfectly fitting.   – Adam Strong , DNN editor

Mass development is the most recent trend in monetizing domain names, and it is being hailed as a successful, scalable alternative to parking. You are told that mass-developed sites will rank well in the search engines over the long term, driving more traffic and earning you more revenue. I am skeptical to say the least.

What exactly are we trying to solve here?

(more…)

04|11|2008 02:04 pm EDT

Yahoo! to run Google Ads on search results

by Frank Michlick in Categories: PPC industry

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According to this article on TechCrunch, Yahoo! will be running a two week test to include Google Ads in 3% of their search result advertising. While this might be part of a strategy for their negotiations with Microsoft, it also serves as a painful reminder for the domain industry. Domain monetization options are basically limited to working with Google and Yahoo! or one of their aggregation partners. Should one of the two companies start relying on the other, there would only be one partner to work with.