Subscribe to RSS Feed

11|26|2012 02:02 pm EDT

Another new TLD Site launched – for .FOOD and many others

by Frank Michlick in Categories: new gTLDs, Up to the Minute

Tags: , , , ,

The applicant who recently launched their preregistration and information site about .AUTO, also launched a site for their application for .FOOD. There are two other applicants for the same TLD.

And in order to avoid having to report the trickle of the other releases, here are some of the other sites for this applicant’s TLDs, which are not yet fully launched as the company informs us, since the content is not complete yet. The active sites have “over a million pages worth of content” a company spokesperson told DNN.

Their main site at also allow pre-registrations for most of the TLDs applications.

See the press release after the jump.

11|21|2012 02:33 pm EDT

Uniregistry releases .Blackfriday Promotional Site

by Frank Michlick in Categories: new gTLDs

Tags: , , , , ,

Just in time for Black Friday, Frank Schilling’s Registry company, Uniregistry, has launched a site for their application for the .Blackfriday TLD. Uniregistry is the sole applicant for this TLD.

The site says about the purpose of the .blackfriday TLD:

.blackfriday will become the recognized label for websites with worthwhile deals and specials on this renowned shopping day. Internet users and retailers will benefit from an online hub for Black Friday information, ads, and deals. It will open up opportunities for creative marketing and unique shopping experiences that will make this day even more legendary.

Businesses that set up shop on the .blackfriday domain will capture the attention of shoppers and get more out of the day. When every shopping moment counts, consumers will jump at this opportunity to quickly identify the worthy online shopping destinations on Black Friday.

As brick-and-mortar stores and online retailers look for new ways to showcase themselves online, .blackfriday will become an important part of their marketing toolkit to fully capitalize on this opportunity that only comes once a year.

As for information on pricing the company writes the following:

.BLACKFRIDAY will be a specialty gTLD, with a flat pricing structure and fixed renewal costs, with no material price increases for the first five years. This moderately priced namespace is designed to offer registrants an attractive, competitive registration alternative or complement to existing registratiaons for the purpose of specialized content.

[via The Domains]

05|31|2012 01:46 pm EDT

New TLDs: DirectI Forms Radix, Applies for 31 new TLDs

by Frank Michlick in Categories: new gTLDs

Tags: , , , , , ,

Despite ICANN’s “reveal day” where the list of new TLD applications received will be published being scheduled only for June 13th, many of the applicants feel it’s appropiate to reveal their applications today – a day after the TLD Application Window closed.

The DirectI group of companies applied for a total of 31 generic and industry vertical TLDs, paying close to $6 million dollars in application fees.  The company created a new subsidiary called “Radix” to submit the application for the following TLDs:

web, .shop, .bank, .law, .music, .news, .blog, .movie, .baby, .store, .doctor, .hotel, .play, .home .site, .website, .click, .online, .one, .ping, .space, .world, .press, .chat, .city, .deals, .insurance .loans, .app, .host, and .hosting




See the full press release after the jump.


04|20|2012 03:19 pm EDT

Pool Releases Digital Archery Game for new TLD Applicants

by Frank Michlick in Categories: new gTLDs

Tags: , , , , ,

Digital Archery Game at Pool
And while we’re all waiting on ICANN to bring back the TLD Application System (TAS), has released a game to promote their Digital Archery service. The game sets a time 10 seconds from the current  time and wants you to guess the the time is up.

Pool’s Digital Archery service aims for new TLD applicants to hit their predicted time in the next phase after the application phase. The applicants who are closest to their predicted time will be batched int he first batch of applications, if there are over 500 TLD applications – which is likely.

Comparable to their drop catching model, taking a shot with’s Digital Archery Engine is free. The fees are entirely based on the company’s success:

  • Top Batch: $25,000
  • Top 50% of Batches: $10,000
  • Bottom 50% of Batches: NO FEE


04|17|2012 09:21 am EDT

ICANN Says new TLD Application System (TAS) Bug is fixed, QA in progress

by Frank Michlick in Categories: Up to the Minute

Tags: , , , ,

ICANN emailed another announcement regarding the security issue in the TLD Application System (TAS) has been fixed, but the fix is currently undergoing Quality Assurance testing and ICANN is still gathering the information required to contact the applicants and let them know. The application system will not open today; another announcement regarding the opening date can be expected by April 20th, 2012.

See the full announcement below.


04|14|2012 04:40 pm EDT

ICANN Issues additional statement regarding new TLD Application System Bug

by Frank Michlick in Categories: new gTLDs

Tags: , , , , , ,

ICANN’s COO, Akram Atallah, has emailed a new statement today regarding the sercurity issue in the TLD Application System (TAS), which allowed at least some users of the system to view file names from submissions of other applicants. Apparently the problem was first identified by a user on March 19th, 2012 and addressed only after a scheduled maintenance on April 12th, 2012, 24 days after the first report. This information was uncovered during a preliminary review of thousands of customer service inquiries received since the opening of the system.

ICANN goes on to say:

Although we believed the issues identified in the initial and subsequent reports had been addressed, on 12 April we confirmed that there was a continuing unresolved issue and we shut down the system.


We recognize the importance of reopening the application system as soon as possible. We will announce no later than 23:59 GMT/UTC on Monday, 16 April, whether we will be able to reopen on Tuesday, 17 April 2012.

See the full email after the jump.


04|13|2012 06:12 pm EDT

ICANN new TLD Application System may have shown data from other applicants

by Frank Michlick in Categories: new gTLDs

Tags: , , , , , , ,

According to a statement by ICANN the shutdown of the new TLD Application System (TAS) on what was to be the last day of the application window has been caused by a potential bug that “allowed a limited number of users to view some other users’ file names and user names in certain scenarios“. So ICANN took the system offline and extended the deadline in order to fix the problem, which lead to ample room for speculation for the last minute downtime, ranging from a hacking attack, site performance issues to problems with specific characters in the application System.

[Update] As DomainIncite reports, a new TLD applicant who wishes to remain anonymous had noticed the security in TAS as early as April 9th, 2012 and reported it to ICANN at that time. Apparently it was more than just a security loophole, since the other applicants files showed as attachments on his own application and he could tell which applicant it was and which TLD they were applying for just by looking at the file name.

Application is currently schedule to reopen at 23:59 (not sure which time zone) on April 17th and will close on April 20th, 2012.

See the full statement after the jump.


04|12|2012 10:12 am EDT

ICM Registry confirms new TLD applications for .Sex, .Adult and .Porn

by Frank Michlick in Categories: Up to the Minute

Tags: , , , , , ,

As reported by Business Insider, ICM Registry, the operator of the .XXX TLD launched in December of 2011 has submitted applications to ICANN in the new gTLDs program for the .SEX,. ADULT and .PORN TLDs. The launch of .XXX faced opposition from within and outside the adult industry, but has managed to register over 210,000 domains to date. If they are selected to run the new TLDs they promise .XXX registrants a grandfathering clause allowing them to claim the same domains in thew new TLD.s


See the full press release after the jump.


10|25|2011 12:00 pm EDT

DomainsBot Relaunches Site, Introduces Offering for new TLD Applicants

by Frank Michlick in Categories: Tools

Tags: , , , , , ,

New Domainsbot Site Screenshot

The namespinner company Domainsbot today announced a relaunch of their main site, featuring a real-time search experience and new tools that make it easier for people and companies to search for domain names, Twitter handles and Facebook Page Names. By offering an integrated domain and social identity search, the new service makes it easier for users to find and obtain
unique, brandable identities. In addition to adding social identity search and revamping its website for speed and ease of use, DomainsBot also offers a downloadable mobile application, for identity searches on the go.

“Five years ago we only needed to worry about checking domain availability before naming a new business or product. Today’s challenge is to take care of domains and social media identities, such as Facebook and Twitter. Our goal is to simplify an important and time consuming process creatively,” said Emiliano Pasqualetti, DomainsBot, CEO.

The new also features premium domains from GoDaddy and Sedo, the two largest marketplaces of names for sale. These partnerships will enable users to browse for the largest selection of domains available on the secondary market. Additional features of today’s release include the introduction of DomainsBot Deals, a selection of top discounts for domain
registrations and renewals in partnership with some of the most popular registrars, and a whole new selection of B2B services for domain registrars, registries and new TLD applicants. The services for new TLD applicants will provide statistics based on existing registrations estimating potential for new TLDs.


08|05|2011 12:27 pm EDT

Who Will Be The Big Winners and Losers of the New TLDs?

by Mark Jeftovic in Categories: Editorial

Tags: , , , , , , , , ,

We’d like to welcome Mark Jeftovic as a guest author. In the domaining world he’s known for stirring up some controversy in the past. Mark lives in Toronto, Canada with his wife and daughter, he’s the founder and president of – the DNS hosting provider & domain name registrar, a libertarian and former Director to the Canadian Internet Registration Authority (CIRA).

When one looks at the track record of introducing new Top Level Domains it is perplexing to see where all the enthusiasm around unlimited new TLDs comes from. So far every attempt to roll one out owes it’s sustenance to purely defensive registrations (.biz, .info) or else it’s degraded into an utter fracas (.jobs) or just plain flopped (.pro)

The latest TLD that isn’t a country code tarting itself up as a pseudo-generic is probably a good indicator of what to expect going forward: .xxx – reviled by the industry it extorts , err, purports to serve and first new TLD that we are seriously considering making a conscious decision not to “grab our name before somebody else does!”. I’m certain it won’t be the last. I believe one of the first things we will see as all this unfolds is a buyers strike in defensive regs. Once that happens everything will go sideways.

So despite the near frenzied hype around these things, I have already gone on record to predict failure for the vast majority of them.

The forthcoming onslaught of TLDs can be divided into roughly three categories:

1. Generics: these are where “the next .com”‘ TLDs will position themselves. Most will fail because there will be a buyers strike in defensive registrations and the speculators will get crushed. None of them will ever become “bigger than .com”, and I’ll be surprised if one ever catches up with .net.

2. Specifics: these are TLDs which exist for a reason (which I’ve been calling for), but that reason is just a thin premise based on naming. .jobs is a great example of this, because quite frankly, the premise was dumb. That companies would go out and register the .jobs version of their names to post job openings, as opposed to just adding /jobs onto their URL was weak from the outset. There are a lot of these in the pipe: .music, .eco, .money whatever – the ostensible reason for the existence of the TLD is to be the apex of some category vertical. What
I’ve found over the years in this business is that people tend to not order themselves into the categories you set up for them. Once again, the only thing that will hold these TLDs up are defensive registrations and speculators (who will get crushed).

3. Brands: this is where some entity with deep pockets sets its own TLD up to prove that “they’re serious” about their brand. So if Paul McCartney created .beatles and the only 4 domains under it were john, paul, george and ringo, it would be an example of a brand TLD. It would also provide zero value to the brand and probably even fail as call-to-action URLs as people habitually keep adding “.com” onto the end of everything when they type it into a browser location bar.

Still, we cannot stand in the way of .progress, this evolution is inevitable, and I think necessary. This is who I think the big winners and bigger losers will be…because as per usual, the consensus projections for where this is all going are the outcomes that are likely precluded from occurring.

See the losers and winners of the new TLDs after the jump.

Let’s start with THE LOSERS

Business Owners: people who run businesses on the web, or businesses with a web presence will be expected to pony up for non-refundable sunrise claims and landrush pre-orders, at jacked up prices and inflated
minimum terms, all to defend their names. This may work when it happens once a year or so, but anybody who expects to keep working when brand owners get hit with this 10, 20 or 100 times a year better rethink that
calculus. Because I don’t think it will. What is more likely to happen is they decide to just start suing the squatters as they surface, and it will probably culminate in some legal action against the registries themselves, possibly in the form of class actions.

Brand Owners: This hoopla around .brand is stupid. You probably don’t give a crap about your breakfast cereal’s twitter feed. You think it needs it’s own TLD? There are very few brands that make any sense as a
TLD. Something like .Mac comes to mind, but they are an exception. Whatever brand you own, probably isn’t. Don’t waste your money.

Investors: As I’ve posited, most new TLDs will fail. Once the defensive-name buyers’ strike kicks in, most of the new TLDs will not even make it past that initial cashgrab phase which makes them look so lucrative. Couple that with an abysmal renewal cycle as the speculators realize that nobody wants to pony up xxx,xxx for “”, and you have a recipe for epic value destruction. (Memo to VC’s: you can use this as a filter: anything you are pitched that contains a slide that says “and then we get our own TLD”, you can just move onto the
next prospect.)

Programmers / Network Engineers / Operators: Will find their jobs become ever more vexing once it becomes impossible to encapsulate the known universe of top-level namespaces and their syntax rules in a usable
format. Think about the present-day intractable problem of trying to create a bulletproof regex for a valid email address and amp up the complexity from there. This will cause all kinds of bugs and usability issues, but hey, that’s why those guys get paid the big bucks.

But it won’t be all bad news, these losers will have their gizards eaten by…


TLD & Registry Providers: When there’s a gold rush on, the people selling picks and shovels make out like bandits. Companies that enable and provide infrastructure to Top Level Domain operators will probably
have an initial wave of success.

DNS Providers: At the end of the day, it’s all just names-to-numbers and for that you need DNS. To run a TLD you would need at least a modicum of global redundancy, preferably anycast deployed and able to withstand DOS attacks. Enter the DNS providers, because they’re the ones who have those capabilities. (Do I have to disclose that I run one at this point? I don’t expect a flood of new TLD applicants to be banging down my door to handle their rootzone DNS).

Dispute Resolution Providers: will enjoy a booming business. As the buyers strike gathers steam, companies will find it is cheaper to “take out” an offending name in an unfashionable TLD than trying to defend
their name in all of them at exorbitant sunrise rates.

Domain Litigation Lawyers: Not only will there be an endless selection of second-level squatters to sue, they can form class actions and snuff out entire registries deemed to have egregious disregard for the IP
rights of others. For them it will be a Golden Age of prosperity.

and finally, the single biggest, winningest winner of them all…..

ICANN: They run the golden goose, they collect the $185,000 per successful application, they get to keep the non-refundable portion of the application fee from all the losers and then the $25,000 in annual
fees per TLD, Nice work if you can get it.

Beyond that, everything I’ve been saying about the new TLDs hinges around this concept: that the days of “register your name under .etc, before somebody else does” are over. I expect out of the first 100 or so TLDs, maybe 1 or 2 will initially do something outside-the-box, something that will change the game and actually add value at the root level.

I don’t know what that is yet, but those are the new TLDs that will succeed, while the rest crap out. Off the top of my head, something different, like maybe .gps, where domains under .gps actually represent GPS coordinates and thus real world locations; or .rfid where domains under that root would carry meta-data about RFID tagged items such as location or status. Who knows. But it will go far beyond that “”.

Those new TLDs will be the signal, everything else will be noise.