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05|01|2014 10:30 am EDT

Sedo Names Solomon Amoako Chief Sales Officer for the Boston office [Press Release]

by NewsDesk Editor in Categories: People

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Domain Industry Veteran Brings Years of Experience to Further Strengthen and Lead Sedo’s North American Sales Team

BOSTON, Mass. – May 1, 2014Sedo, today announced the appointment of Solomon Amoako as Chief Sales Officer (CSO) in the company’s Boston office. In his new role, Mr. Amoako will manage all sales activities out of the company’s North American headquarters, working hand in hand with Dima Beitzke, CSO at its European headquarters in Cologne, Germany.

Mr. Amoako joins Sedo with extensive domain industry and sales experience, most recently serving as Vice President of Business Development for Rightside Group, which was spun out from the digital media and domain services company, Demand Media. In this role, Mr. Amoako helped grow and maintain the company’s global registrar channel and was part of a team that managed the company’s applications for new generic top-level domains (gTLDs) such as .dance, .social and .ninja.

Prior to his time with Rightside, Mr. Amoako was the Director of Global Sales and Account Management at the global Internet services company, Tucows, overseeing a channel of more than 11,000 resellers, along with technical support and professional services departments.

“Solomon is a highly-respected leader within the domain industry and I’m delighted to have him join our organization,” said Tobias Flaitz, CEO of Sedo. “The domain industry is facing its biggest expansion since its inception and with the world of new opportunities being presented comes added challenges. Through this evolution, Solomon’s knowledge and expertise will add tremendous value to Sedo customers looking to sell domains along with those looking to purchase the perfect name for their business.”

Prior to his work in the domain industry, Mr. Amoako held a number of senior sales and relationship management roles at large organizations such as ADP, CGI and Unisen.

“I couldn’t be more excited to join such an experienced and dynamic leadership team,” added Mr. Amoako. “Sedo is a domain industry trailblazer in the aftermarket and has continued to innovate and lead the market for more than a decade.  I’m eager to be part of such an amazing organization to help see it through this historic time in the domain industry and maintain its leadership position for the next decade.”

About Sedo

Sedo is the leading domain marketplace and monetization provider worldwide. Headquartered in Cologne, Germany and with offices in London, England and Boston, USA, Sedo has assembled the world’s largest database of domain names for sale with more than 18 million listings. The success of Sedo‘s model has attracted a client base of more than 2 million domain professionals in 180 countries worldwide. The company’s support team speaks 23 languages natively while its award-winning interactive marketplace seamlessly services client needs in six different languages. Sedo also has a full suite of services available for new gTLD applicants, including premium auctions in all application phases, marketing support, pricing, consulting and brokerage services to reach domain buyers globally. With more than 13 years of experience, Sedo is trusted by organizations and individuals around the globe as a neutral partner for buying, selling and parking domains.

[via Press Release]

Disclaimer: DNN’s managing editor Frank Michlick works as a consultant for Sedo through his company DomainCocoon.

10|29|2013 05:30 pm EDT

Go Daddy/Afternic and Sedo’s reported sales for the week ending on Oct 28th, 2013

by Frank Michlick in Categories: Domain Sales

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Over the past week, 705 transactions took place on Sedo’s marketplace and via SedoMLS, totaling $1,3m. Go Daddy/Afternic‘s total domain sales for the week summed to  $1,696,432.

Over 47% of total sales at Sedo were the result of Buy Now listings.

The top seller on Sedo‘s list, for 45,000 USD was a SedoMLS sale that came through Go Daddy.  The domain was owned by Frank Schilling.

The top ten sales in the week ending on October 28th, 2013 were:

  1. $45,000 USD (Sedo)
  2. $28,000 USD (Afternic/Go Daddy)
  3. $20,000    USD    (Afternic/Go Daddy)
  4.    $15,000    USD    (Sedo)
  5.    $15,000    USD    (Sedo)
  6. $14,900 USD (Sedo)
  7. $14,000    USD    (Afternic/Go Daddy)
  8.    $13,500    USD    (Afternic/Go Daddy)
  9. $13,500 USD (Afternic/Go Daddy)
  10. $10,500 USD    (Afternic/Go Daddy)

See all of the reported sales after the jump.


10|02|2013 08:24 am EDT

United Internet to increase stake in Sedo; Planning to take the company private

by Frank Michlick in Categories: PPC industry

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United Internet (UDIRF.PK) increases its stake in Sedo to 96.05% and plans squeeze-out

Montabaur, October 2, 2013. United Internet today acquired the 4,461,379 shares in Sedo Holding AG [SDO:Xetra], Cologne, held by Sedo’s founders and raised its stake in the company to 96.05%. The shares in Sedo Holding AG were acquired by United Internet Ventures AG at a price of EUR 2.60 per share. United Internet aims to integrate the Affiliate Marketing and Domain Marketing business fields operated by Sedo Holding AG more closely into the strategic development of the United Internet Group. Against this backdrop, United Internet Ventures AG will initiate a squeeze-out process at Sedo Holding AG over the coming weeks in line with Secs. 327a ff. of German Stock Corporation Law (AktG), taking the company private.

About United Internet
With 12.70 million fee-based customer contracts and 31.03 million ad-financed free accounts, United Internet AG is Europe’s leading internet specialist. At the heart of United Internet is a high-performance “Internet Factory” with 6,490 employees, of which more than 1,850 are engaged in product management, development and data centers. In addition to the high sales strength of its established brands (1&1, GMX, WEB.DE, united-domains, Fasthosts, InterNetX, Sedo and affilinet), United Internet stands for outstanding operational excellence with around 44 million customer accounts worldwide.

“Squeeze Out” – from Wikipedia:

In Germany, a pool of shareholders owning at least 95% of a company’s shares has the right to “squeeze out” the remaining minority of shareholders by paying them an adequate compensation. This procedure is based on the Securities Acquisition and Takeover Act (ger, ’Wertpapiererwerbs- und Übernahmegesetz, WpÜG). An alternative procedure is governed by§§ 327a – 327f of the German Stock Corporation Act (ger. Aktiengesetz, AktG), valid since January 2002.

[via Press Release]

Disclaimer: DNN’s Frank Michlick is a consultant for Sedo for DomainCocoon.

01|28|2013 09:31 am EDT

Sedo to broker Internet Real Estate Group’s Domain & Site

by Frank Michlick in Categories: Domain Sales, Up to the Minute

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Sedo is brokering Internet Real Estate Group’s and the web business. The site is a marketplace for fine chocolates that lists 250 vendors and their over 5,000 products.

“The domain name and address is one of the most sought after plots of virtual real estate on the Internet,” said Andrew Miller, Managing Director of “It is the global equivalent of the best address on Madison Avenue, Rodeo Drive, or Champs-Élysées.”

“When a rare, internationally-appealing name like is put up for sale, it has the power to shift an entire market,” said Kathy Nielsen, Director of Strategic Alliances at Sedo. “With record-breaking domain sales under our belt and a strong network of potential buyers, we’re optimistic that will be a landmark sale and are excited to help make it happen.”

The name and website has been listed before for $6MM USD and then lowered to $4.95MM USD. Sedo has not published an asking price and the domain has yet to actually be listed in the marketplace.

[via Press Release]

Disclaimer: DNN’s co-founder and managing editor, Frank Michlick, consults SedoMLS through his company DomainCocoon.

12|18|2012 05:27 pm EDT

Sedo’s weekly sales report: 945 domains sell for $1.48MM USD

by Frank Michlick in Categories: Domain Sales

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This week, 945 transactions took place on Sedo’s marketplace and via SedoMLS, totaling $1.48 million. Over 39% of total sales were the result of Buy Now listings.

Highlights of public sales include:

  • Top .com: at 20,000 USD
  • Top ccTLD: at 11,000 EUR
  • Top “other” TLD: at 4,000 EUR

See the full list of reported sales after the jump.


12|17|2012 11:02 am EDT

Sedo redesigns German Homepage

by Frank Michlick in Categories: Domain Sales, Up to the Minute

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Domain Marketplace Sedo launched a new version of their German homepage today. According to an email sent at launch the focus of the redesign was the domain buyer:

  • Easy access to domain search and search results
  • The focus on buyers means that the homepage tries to answer the most frequently asked questions from buyers.
  • The display of Showcase, Top domains and Domain sales has been updated.
Sedo is planning to expand the new design to the rest of the site in the coming weeks and months and make sure that it’s accessible in various screen sizes and from various devices.
What are your thoughts on the new design?

[via Consultdomain (German)]

Disclaimer: DNN’s co-founder and managing editor, Frank Michlick, consults Sedo through his company DomainCocoon.

12|11|2012 04:42 pm EDT

Sedo’s weekly sales report: sells for $80,000 – 900 sales for $1.52MM

by Frank Michlick in Categories: Domain Sales

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This week, 900 transactions took place on Sedo’s marketplace and via SedoMLS, totaling over $1.52 million.

Over 42% of total sales were the result of Buy Now listings.

Highlights of public sales include:

  • Top .com: at 80,000 USD
  • Top ccTLD: at 12,000 EUR
  • Top “other” TLD: at 9,100 EUR

See the full list of reported Sedo sales over the last week after the jump.


11|20|2012 04:39 pm EDT

Sedo’s weekly Sales report – sells for $27,500 USD

by Frank Michlick in Categories: Domain Sales

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This week Sedo announced 948 transactions took place on Sedo’s marketplace and via SedoMLS, totaling just under $1.6 million. Over 40% of total sales were the result of Buy Now listings.

Highlights of public sales include:

  • Top .com: at 15,000 EUR
  • Top ccTLD: at 27,500 USD
  • Top “other” TLD: at 26,500 USD

See all of the reported sales after the jump.


11|14|2012 12:34 pm EDT

Sedo Email Offers Now Include Prices

by Adam Strong in Categories: Domain Aftermarket

Tags: ,

It’s not a major news story, but Sedo has finally decided to include the offer price in emails they send to domain owners . In the past, when Sedo emailed a domain owner about an offer that has been received, they did not send the offer price.  The email simply stated :

We are pleased to inform you that a potential buyer has made an offer for your domain,
Please respond to this offer either by clicking on the following link or by going to “Offers received” in your Sedo account:  (LINK TO SEDO GOES HERE)
Please note, that you will receive reminder mails about this offer, until you respond.  You will need to submit at least one counter before you can cancel the negotiations.  This process was designed to ensure a communicative and successful market place.
Please note that the Seller assumes all responsibility for the listing of this domain name. These responsibilities include, but are not limited to, any obligations that arise from accepting an agreement to sell the domain name.

Best Regards,
Your Sedo Team

We noticed today that Sedo has finally changed the email to include the price.  The first sentence now reads

We are pleased to inform you that a potential buyer has made an offer of 60 USD for your domain

A Sedo spokesperson told DNN:

We recently launched this small improvement to our notification emails to domain sellers when they receive an offer or counter-offer on a domain name. These updates mean that sellers see the amount of the offer directly in the email. This was added at the request of many of our sellers, in an effort to make it easier to review and respond to bids.

It’s a simple change and one that any domain owner who values their time will likely appreciate.  Godaddy Buyer Services please take note !   Sedo has still not responded to the complaints about lowball ($60) offers coming in from Godaddy, but at least they made this minor adjustment.  It’s been a long time coming.

Disclaimer: Co-founder and managing editor of DNN, Frank Michlick, also consults Sedo through his company DomainCocoon.

11|07|2012 02:14 pm EDT

Management Changes at Sedo

by Frank Michlick in Categories: Domain Aftermarket

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Remaining Sedo Founders To Leave After 12 Years

After Sedo (FRA:SDO)’s CEO and co-founder, Tim Schumacher, left earlier this year, the company today announced changes to its executive team including the planned departure of three co-founders and the company’s chief sales officer.

The transitions will take place during the first quarter of 2013, when Founders Ulrich Priesner, Marius Würzner and Ulrich Essmann along with Chief Sales Officer Liesbeth Mack-de Boer depart the company for the next steps in their careers.  Stepping up from within Sedo’s ranks, Dirk Ochotzki will now serve as Head of Operations, Joel Ghebaly as Head of Product Management (Traffic Monetization), and Simonetta Batteiger as Head of Product Management (Trading).

I would like to thank the departing founders and management members for the last 12 years, in which Sedo has matured from a fast growing start-up to the world’s largest domain marketplace with more than 140 employees serving our global customer base,” comments Tobias Flaitz, CEO of the Sedo Holding AG. “With changing market requirements and increasing competition, Sedo enters the next stage in its growth with changes at the management level that will let the company continue to cater to today’s client expectations.”

With the next generation of leadership anchored by CEO Tobias Flaitz, Sedo continues to set the industry benchmark into its second decade by bringing to market innovative domain solutions that help companies and entrepreneurs capitalize on their online real estate potential, such as recently launching a suite of services to help launch promote and grow new gTLDs.

“By the nature of the domain business, Sedo has always been an evolving organization, and embracing change is part of the company’s DNA,” comments Ulrich Essmann, Co-founder and President of, LLC. “Today we are very proud to pass on management responsibility to longtime team members who will enable Sedo to capitalize on its tremendous growth opportunity and bright future.”

[via Press Release]

Disclaimer: DNN’s co-founder and managing Editor, Frank Michlick, is consulting Sedo through his company, DomainCocoon.