12|23|2008 05:20 pm EDT
In writing a previous post equating user names on social media sites to domain names, it raised my curiousity what big brands were up to on Twitter. It’s understandable in the early 1990′s, as the internet was slowly emerging, brand managers and/or executives couldn’t see the potential for a brand like McDonalds to be on the internet. Could you imagine a global brand not owning their .com today?
So do these brands stay ahead of the curve now? The answer is No, not really. DNN took the Top 100 global brands from Business Week and checked Twitter to see which companies were actively using the 2 year old micro-blogging service to further their brand. The results are indeed similar to the early days of domains, most brands don’t get it. The chart follows after the jump. (more…)