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09|19|2012 10:53 pm EDT

DomainFest Dates Confirmed, Feb 5-8, 2013

by Adam Strong in Categories: Events

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With the TRAFFIC conference right around the corner, many domainers may be wondering if DomainFest is still going to occur.  Andrew at DNW heard from Oversee that the show was still going on and Moniker is already taking auction submission, but it sure would be nice to make travel arrangements soon.  Well here you go, DNN just received word tonight from and Oversee employee that the show dates are now confirmed as February 5-8, 2013

The event will be returning to the Fairmont Hotel in Santa Monica and as in past years the entire Fairmont Miramar has been reserved for conference attendees.

We were told that Oversee will be announcing  the “specifics on the conference agenda, online registration and discounted hotel room rates” in early October.



05|01|2012 02:26 am EDT

DNN’s most popular articles in April 2012

by Frank Michlick in Categories: Miscellaneous, Up to the Minute

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03|11|2011 02:40 pm EDT

Guest Post : The New Sweet Spot is The Old Sweet Spot

by M. Fiol in Categories: Domain Aftermarket

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Much discussion has been made about the recent Aftermarket auction and the so dubbed “new sweet spot” that allowed for a high percentage of sales.

With a good deal of confidence, I can say this epiphany bewildered more than a few domainers – some of which have been feeding the ‘sweet spot’ for years.

For if we look back and try and locate the origins of the ‘sweet spot’, we need look no further than the Gold Coast of Australia.

In late 2008, and Aftermarket put on an auction at TRAFFIC Down Under that is likely still champ in terms of sell-through-rate (STR) – a whopping 81% of the names in the catalog.

And the total offering was not fifty, it was 100 names with an average sale price of…$3,000. Names sold included,,, and – almost all in the ‘sweet spot.’

So part of the point is to say that the ‘sweet spot’ has been there for some time yet the other side says you still need a or to really make it profitable.

Because while hitting the sweet spot repeatedly produces high STR, auctioneers must also find a way to yield, minimum, at least $200,000 in sales to break-even.

Making a profit? Depends on expenses but usually somewhere between $250,000 to $300,000 in sales.

And that is the rub, for in some ways you need to focus on the big dollar sale or the sweet spot but not both given time and resources, market and objectives (high STR vs. high figure).

Thus we can magnify the risk involved: too many sweet spot sales and you don’t make enough yet go for the big dollar and miss – and you end up with nothing.

It’s a tricky dance, yes, but by no means is it a new one.

This post is a guest post by Mike Fiol of DomainConsultant and

10|28|2009 12:27 pm EDT

Live Chat During Today’s Moniker Auction

by Adam Strong in Categories: Miscellaneous

Tags: , , , , and are combining forces to host  a live chat and video broadcast at 3:50 EST today.  Andrew Alleman and Adam Strong will be chatting live during the “pre-game” video chat and will be in the chat room throughout the auction.   Barring any technical issues, we’re also hoping to be joined by at least one other person, Chef Patrick, live from the auction floor.

DNN hosted a trial run of a chat yesterday during the Rick Latona TRAFFIC Auction that was fairly well received.  We hope to see you there. If you are at TRAFFIC and have a webcam, drop DNN an email at editor @  You can also watch the live auction at

To login to the chat you will need the password : domains123 . Then create a username or sign-in with Twitter or Facebook. See you there.

10|13|2009 10:33 am EDT

TRAFFIC Adds Night Pass

by Adam Strong in Categories: Events

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For all you late night partying domainers, there’s some good news coming from the TRAFFIC show. Rick Schwartz announced today that the TRAFFIC domain show in New York will be adding a new “Night Pass”.  The $995 pass allows attendees to be at the auctions, night parties and the trade show floor after 4pm.

“We know besides the 300+ people that will register for T.R.A.F.F.I.C. in New York there will be lots of additional folks that will be in the city during TRAFFIC and would like to attend but are “Night Owls” and don’t want to go to the seminars and meals and still pay full pop to get in. So Mike Fiol suggested a new NIGHT TRAFFIC PASS. “

We’ve felt TRAFFIC was sorely lacking some sort of “ala carte” pass for a while now.  Many attendees come to the shows to have meetings with other attendees and don’t tend to sit in on the conferences, browse the show floor or  enjoy any meals.  There’s attendees who just want to watch the auction and there’s likely attendees who don’t want any of the late night partying either (though likely very few).  I think I’ve had 2 meals on-site at the last domain shows that I attended, yet my admission was paying for all that food.  I personally wouldn’t mind seeing a daily pass or one without meals as options, but this new idea is a step in the right direction.

Kudos to Rick for listening to feedback and making this available. I know quite a few people who fall in to this demographic, but they may have already bought their ticket.

08|25|2009 02:54 pm EDT

TRAFFIC Conference Taking Over Las Vegas – January 21-23, 2010

by Chad Kettner in Categories: Up to the Minute

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BOCA RATON, FL – The internet conference that formally launched the Domain Industry in 2004 will hold is first show of 2010 at Las Vegas, Nevada January 21 through 23. The Targeted Redirects And Financial Fulfillment Internet Conference, best known by its acronym T.R.A.F.F.I.C., will be hosted at the Hard Rock Hotel & Casino. The first show of 2010 provides a unique opportunity to gain insight from industry expe rts and network with the biggest and best names of the domain industry.

T.R.A.F.F.I.C. is known around the world as the domain conference that brought together domain investors at a unique venue that has resulted in hundreds-of-millions of dollars in business deals and domain sales, along with countless, incalculable transactions. The show essentially helped internet entrepreneurs unify as an industry, define their common goals, and make use of a powerfully-charged business environment to meet and network.

T.R.A.F.F.I.C.’s unique networking platform is based around breaking bread with other goal-oriented entrepreneurs. The show features as many as seven full meals, three cocktail parties, great seminars, big name speakers, and the best night-time parties. There have been many efforts to emulate T.R.A.F.F.I.C., but none with the proven results and overall=2 0business deals that the attendees of T.R.A.F.F.I.C. enjoy.

Among the show’s trademark events is the World’s Largest Live Domain Auction. T.R.A.F.F.I.C. was the first domain industry conference to host a live domain auction. The event also features the greatest number of auctions, and these auctions have resulted in some of the largest domain sales in industry history. Domain auctions at T.R.A.F.F.I.C. have grossed more than all other domain shows, combined.

Rick Latona and his company, Rick Latona Auctions, have joined with Rick Schwartz, Howard Neu, and other co-founders of T.R.A.F.F.I.C. to be the exclusive auction company for every T.R.A.F.F.I.C. show held during 2010, both in the United States and around the globe. Rick Latona Auctions has also announced they will be running themed auctions during the T.R.A.F.F.I.C. shows, in addition to the World’s Largest Live Domain Auction.

Rick Latona Auctions was founded in 2008 as an extension to the marketing division of Premiere live and extended auctions have been held in New York City, Gold Coast, Phoenix, Silicon Valley, and Amsterdam. The live portion of these auctions is always staged with a in-house bidding crowd, and the auctions also feature streaming video feeds, permitting online bidders around the world to participate in domain name auctions.

Domain investors and developers who wish to attend the first show of 2010, in Las Vegas, are strongly encouraged to make plans now. Rick=0 ALatona Auctions is accepting submissions for T.R.A.F.F.I.C. Las Vegas as well as other upcoming auctions. The company is accepting only the highest-quality domain names. For domain name submissions to Rick Latona Auctions, please go online to, and for more information about Rick Latona Auctions, please visit

T.R.A.F.F.I.C. has hosted some of the best-known names of the domain industry and the broader financial sector, including economist and actor Ben Stein, domain investor John Reese, real-estate mogul Barbara Corcoran, and economist and publisher Steve Forbes.

T.R.A.F.F.I.C.’s influence around the world continues to grow, having held shows in the United States, Europe, and Australia. During 2010, the conference will again be held in Europe, and the coming year will feature the show hosted in Asia for the first time.

For information about T.R.A.F.F.I.C., and to see archives of previous shows, go online to

05|06|2009 05:24 am EDT

Rick Latona’s TRAFFIC Extended Auction Ends Today

by Adam Strong in Categories: Domain Auction

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Rick Latona cleared nearly $375,000 in sales at TRAFFIC last week, but there are still more domain names up for auction in the extended auction that closes today. Of the over 400 domains, several of the names have already met their reserves and will be selling (see below). The most notable of these names is which has a $150,000 bid.

The auction is open for bidding now, and finalizes today at 5:00 pm EDT
Click here to view the auction and bid.

The list of names that have already hit their reserve prices:

Lot # Current Bid Domain
50 $30,000.00
160 $2,000.00
710 $150,000.00
1070 $450.00
1110 $425.00
1130 $400.00
1350 $425.00

The full list of names at auction can be seen after the jump or at (more…)

04|08|2009 05:32 am EDT

Moniker Reveals Potential Domains For Upcoming Domain Auction At TRAFFIC Silicon Valley 2009

by Chad Kettner in Categories: Domain Auction

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Moniker has announced the preliminary contenders for inclusion at the final domain name auction for TRAFFIC Silicon Valley 2009, which will take place on April 29 from 3:00-6:00 p.m. PST at the Santa Clara Marriott Hotel.

The top offerings include,,,,, and Check out the full list after the jump…


03|25|2009 02:09 am EDT

Last Chance for Submissions for Moniker TRAFFIC Silicon Valley Auction

by Chad Kettner in Categories: Domain Auction

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This Friday, March 27, is the deadline for submitting your domains for the live and extended auctions at TRAFFIC Silicon Valley. Although the auctions won’t be taking place until April 29, Moniker has set this deadline to ensure they can release a catalog as soon as possible.

The auction team is still interested in receiving submissions in popular categories such as travel, debt relief, and jobs.  Click here to visit Moniker Auction Headquarters and submit your domains today!

[via Moniker Auction Headquarters]

12|11|2008 02:24 pm EDT

Google Expands Adsense For Domains

by Adam Strong in Categories: PPC industry

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Google announced today that they have extended their Adsense for Domains to all publishers. Although, the program is being opened to all publishers, Google will continue to monitor compliance. The Adsense Blog states that the program will be rolled out to North American English-speaking markets first and then expanded into additional markets and languages in the future.

One interesting point that is made by Google in this post is that advertisers are asking for their ads to appear in this AFD program and they feel that the traffic from domains converts well. From the blog :

Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

[Thanks to Bill Hartzer for bringing this to our attention]