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02|23|2009 01:07 pm EDT to reauction

by Frank Michlick in Categories: Up to the Minute

After a few weaker names in their auction Bido is now re-auctioning the name today, which originally brought down the one-domain a day auction website. Bido has been under criticism for sending unsolicited messages to DNForum paticipants and industry bloggers.

[Update] The name sold for $5,459.00 USD.

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February 24, 2009 @ 1:50 pm EDT

Yes, I got at least one sending unsolicited message from them and a couple that were in connection with my having registered with them in the past.

I have mixed feelings about them at this point. Limiting the auctions to one name a day has created a frenzy among domainers to get their names listed and I think at this point it’s a lot like being in a lottery. Some are going to get lucky, but most will be left out. Since I could not find what their fees are from their site, I decided to not play that game.

But my biggest objection is that anyone who knows about auctions understands that the more bidders you have, the higher the price will go. This is great for the seller, but kinda sucks for the buyers, unless they have lots of extra cash. Take this current sale of FixedLoans,com selling for $5.459.

This is not a bad domain name, but according to Google, the daily searches for the exact phrase is not overly high, and they estimate the daily ad spend for [fixed loans] at $10-$13 per click to be $6-$10, or $180-$300 a month. But that is the estimated AD SPEND, NOT income. So lets say you got 50% of the click fees. Your monthy income would be $90-$150 or about 3 years at least to break even, and I am underestimating to be fair. So from my perspective for buying this domain for parking, the price was excessive. And while a flawed tool that generally vastly over-values domains, said it was worth $3,900!

FixedLoans,com has no backlinks or PageRank that I can see, so where is the justification for such a high price at auction?

Hey, I’m still a beginner at domaining, but this is how I see the situation. Bido: great for sellers, not so great for most buyers.


February 24, 2009 @ 5:16 pm EDT

That is probably one of the better names I’ve seen on BIDO fetched for a decent price. The real value will be in development.

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