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03|05|2008 01:18 am EDT

Demand Media Purchases Pluck for $75 million

by Chad Kettner in Categories: Up to the Minute

According to a recent TechCrunch article, Demand Media has agreed to pay $75 million in cash to acquire Pluck after two months of negotiations.

Pluck is a social media company with revenues around $10 million per year. The company is very creative, having developed an early RSS reader years ago as well as social bookmarking site, and is currently experiencing relative success with SiteLife and BlogBurst.

Demand Media has been buying a number of domains, registrars and content sites and is said to be getting ready for a 2009 public offering.

[via TechCrunch]

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