05|16|2011 12:37 pm EDT
After years of efforts by Google to de-emphasize the importance of domain names (i.e. by combining the search and URL bar in Google Chrome), the company is apparently now experimenting with highlighting the domain name for paid search results, as reported by Search Engine Land who got the tip from a reader.
The domain name of the advertiser is displayed behind the ad headline, separated by a “|” and written in all lower case.
[Update]: This is now an official feature on “select ads”, as per a post on Google’s Inside Adwords blog. No details have been published as to how eligible ads are selected. Lisa Shieh from the Inside AdWords crew writes:
In an AdWords ad, the display URL may be last, but it’s certainly not least. In fact, the display URL can be an important deciding factor in whether a user clicks on your ad.