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08|29|2008 01:32 pm EDT

Lifetime Networks Makes First Digital Purchase

by Chad Kettner in Categories: Up to the Minute

Lifetime Networks, the leader in women’s television and one of the top rated cable networks, has made its first ever digital acquisition by purchasing ParentsClick Network, Inc.

ParentsClick Network is a privately held digital media company that has developed an online community application that allows active parents to create their own content-rich websites. Also included in the deal is the company’s portfolio of over 200 parenting-related domain names including FathersClick.com, MothersClick.com, and MotherGroups.com.

By acquiring ParentsClick Network and its domains, Lifetime Networks has expanded beyond entertainment and gained entry into the online world of parenting. The technology assets will also support the network’s plans for future development.

[via Yahoo! Finance]

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