07|31|2013 07:34 pm EDT
It appears that the registry operators for new gTLDs have started the courting for registrars with some marketing efforts. DirectI’s Radix registry has launched a photo contest for registrars to find the best pictures representing one of their 29 new gTLD applications. The twist? The photos are to be shot with a Polaroid camera that will be provided to the registrar teams by the registry. The winning registrar will receive $1,000 USD for a day out/party. Registrars have to submit their photos by September 10, 2013.
[hat tip to Jean Guillon]