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04|27|2011 02:18 pm EDT

Overstock.com buys Nameing Rights to Oakland Raiders’ Home Stadium

by Frank Michlick in Categories: Up to the Minute

Did the company forget about their O.co brand?

Overstock.com, the company that has been rebranding itself as “O” bought the naming rights to the Oakland Raiders home stadium for 6 years for $7.2 million. The stadium is now to be called “Overstock.com Coliseum“. Oddly enough this means that Overstock.com apparently has forgotten about their ongoing bid to rename themselves to O.co(m).

[via Yahoo! Sports]

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3 Comments

cm

April 27, 2011 @ 2:33 pm EDT

actually they want to get double publicity so when they make it o.co stadium it will be in the news again

Domain Names Traffic

April 27, 2011 @ 3:34 pm EDT

No I think is Overstock realized the stupid move they made from .com to .co.

Now they are trying to re-coup publicity for their brand “Overstock”.

Mike Maddaloni - @thehotiron

April 27, 2011 @ 4:23 pm EDT

I have yet to see anything in the mainstream about O.co, only Overstock.com. Even when the lovely State of Illinois was jamming thru the bill that sent affiliate sites to Indiana and Wisconsin, only mention was made of Overstock.com, not anything shorter.

Plus, if you have ever heard sportscasters or even average people talk about dot-com names, they often leave off the extension. At Gillette Stadium, home of the Patriots, there is a Ubid.com gate, which people often refer to simply as the Ubid gate.

mp/m

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