04|27|2011 02:18 pm EDT
Did the company forget about their O.co brand?
Overstock.com, the company that has been rebranding itself as “O” bought the naming rights to the Oakland Raiders home stadium for 6 years for $7.2 million. The stadium is now to be called “Overstock.com Coliseum“. Oddly enough this means that Overstock.com apparently has forgotten about their ongoing bid to rename themselves to O.co(m).
[via Yahoo! Sports]