10|17|2008 4:37 pm EDT
Rick Latona’s Advertising Goes Big
Rick Latona's Internet Retailer Ad
Rick Latona announced in August that he would be advertising in Internet Retailer magazine and, as is typical of Latona, he went big. (Check the picture). The ad takes up the middle spread of the magazine in the October issue. It’s the first thing I saw when I opened it up. Since the issue is light on content (only 64 pages) the magazine almost immediately opens to the center spread. Some of the names like LotteryNumbers.com or DayTraders.com don’t seem to be targeted to the Internet Retailer audience, but the ad surely makes an impression. I’m surprised others like Buydomains, Sedo and Fabulous haven’t made a splash like this before now.
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9 Comments
Sammy Ashouri
October 17, 2008 @ 5:26 pm EDT
Rick definitely has brains.
UFO.ORG
October 17, 2008 @ 6:35 pm EDT
In this market maybe its more B*lls.
WQ
October 17, 2008 @ 7:19 pm EDT
Waste of money if you ask me…things are too cold right now.
Bad timing.
jp
October 17, 2008 @ 8:21 pm EDT
You never know till you try. Well Rick, any responses to the ad?
Rick Latona
October 17, 2008 @ 11:04 pm EDT
I plan on being here 30 years from now. In a good market or a bad market I’m going to keep on plugging. When the market gets better I want to make sure I’m on top. I have no regrets on my marketing campaign and plan on expanding again soon and adding another publication.
Gordon
October 18, 2008 @ 12:50 am EDT
what is interesting is that it is more of branding ad than a call to action ad. It doesn’t say “call us today to get the domain you want” - it’s more of the long term - here’s who I am ad.
jacob N.
October 18, 2008 @ 1:25 am EDT
I am a proud member of Rick’s domain mailing list.I receive several of these domain lists via email and his is by far the best mailing list of domains for sale.He’s a smart man and I commend him for the work he has done. Keep up the good work.
Best,
Jacob N. Nojoumi
http://www.healthyfoodsecrets.com
Francois
October 18, 2008 @ 4:46 am EDT
Congrats Rick! and happy to read it’s just a begining.
Others should follow on the route Rick traced…
Jeff D
October 22, 2008 @ 1:56 pm EDT
Rick you have done it you have set the bar forthe rest of us 2 thumbs up.