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10|17|2008 04:37 pm EDT

Rick Latona’s Advertising Goes Big

by Adam Strong in Categories: Up to the Minute

Rick Latona's Internet Retailer ad

Rick Latona's Internet Retailer Ad

Rick Latona announced in August that he would be advertising in Internet Retailer magazine and, as is typical of Latona, he went big. (Check the picture).  The ad takes up the middle spread of the magazine in the October issue. It’s the first thing I saw when I opened it up. Since the issue is light on content (only 64 pages) the magazine almost immediately opens to the center spread.  Some of the names like or don’t seem to be targeted to the Internet Retailer audience, but the ad surely makes an impression.  I’m surprised others like Buydomains, Sedo and Fabulous haven’t made a splash like this before now.

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Sammy Ashouri

October 17, 2008 @ 5:26 pm EDT

Rick definitely has brains.


October 17, 2008 @ 6:35 pm EDT

In this market maybe its more B*lls.


October 17, 2008 @ 7:19 pm EDT

Waste of money if you ask me…things are too cold right now.

Bad timing.


October 17, 2008 @ 8:21 pm EDT

You never know till you try. Well Rick, any responses to the ad?

Rick Latona

October 17, 2008 @ 11:04 pm EDT

I plan on being here 30 years from now. In a good market or a bad market I’m going to keep on plugging. When the market gets better I want to make sure I’m on top. I have no regrets on my marketing campaign and plan on expanding again soon and adding another publication.


October 18, 2008 @ 12:50 am EDT

what is interesting is that it is more of branding ad than a call to action ad. It doesn’t say “call us today to get the domain you want” – it’s more of the long term – here’s who I am ad.

jacob N.

October 18, 2008 @ 1:25 am EDT

I am a proud member of Rick’s domain mailing list.I receive several of these domain lists via email and his is by far the best mailing list of domains for sale.He’s a smart man and I commend him for the work he has done. Keep up the good work.


Jacob N. Nojoumi


October 18, 2008 @ 4:46 am EDT

Congrats Rick! and happy to read it’s just a begining.
Others should follow on the route Rick traced…

Jeff D

October 22, 2008 @ 1:56 pm EDT

Rick you have done it you have set the bar forthe rest of us 2 thumbs up.

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