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07|01|2010 02:13 pm EDT for Sale via Sedo

by Frank Michlick in Categories: Domain Sales, Up to the Minute

The saga continues. Escom, LLC the holding company that owns the domain name went into foreclosure earlier this year. An auction for the domain name had been scheduled for March, but was stopped last-minute. As reported before on DNW, Sedo now confirmed that they are going to be the broker for the sale of the domain name. Parties interested in buying the domain should contact Sedo at

Even though Mike Mann had conditionally offered to donate his portion of the domain to PETA, it appears that the IRS will not allow him to deduct the amount as a donation.

See the full press release after the jump.

CAMBRIDGE, Mass., July 1, 2010 – Sedo, the leading online domain marketplace and broker of super premium domain names, today announced that it has entered into an agreement with Escom, LLC to privately broker the sale of, widely considered to be the world’s most valuable domain name, as well as two related trademark registrations with the United States Patent and Trademark Office.

“We are excited to be working with Sedo and believe Sedo’s vast experience, expertise with high value domain names, credibility and worldwide network of clients will ensure that Escom receives a price for the domain name and its related trademarks that reflects its true value as the best domain name in the world” said Del Anthony, CEO of Escom.

“It is an extremely rare opportunity that a domain name of this caliber becomes available for sale”, said Kathy Nielsen, Director of Sales at Sedo. “We are very pleased to be chosen as the exclusive brokerage firm to represent this domain sale. Short, descriptive domains are an amazing marketing vehicle. The sale of presents potential buyers with a once in a lifetime opportunity. The possibilities for this domain are endless and will enable the new owner to instantly define itself as a leader in its industry.”

Descriptive domains that define a category historically have been the most valuable properties on the Web. ‘Sex’ continues to be one of the most searched for terms on the Web and its mainstream appeal has grown exponentially over the past few years. The new owner of this domain will enjoy a clear competitive advantage as a market leader, dramatically enhanced organic search rankings, tremendous traffic generated from direct navigation and an unsurpassed ability to drive online marketing and branding initiatives.

Parties interested in buying the domain should contact Sedo at

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 16 million listings. The success of Sedo’s model has attracted a global membership base of more than 1 million domain professionals.

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Chip Meade

July 2, 2010 @ 9:58 am EDT

I believe Mike Mann was open to donating the name to PETA IF he could get his share of the donation to be fully deductible. This would have been instead of a sale. (He valued the name at something like $50MM)

Frank Michlick

July 2, 2010 @ 4:59 pm EDT

@Chip: In our original post about this topic it stated that “he’d donate his share of the domain to PETA“. I’ve corrected the post. Thanks!

peter tracy

July 9, 2010 @ 10:21 am EDT

I have many url’s for sale that you should be interested in including:,, etc.


July 14, 2010 @ 2:22 pm EDT is one of the best porn domain names in the world in my opinion. However, I just noticed that the New York Domain Fest Auction has a name that in my opinion is better. (5MM and up) – The only porn name better than this is I would rank it higher than At 5 million this is a bargain.

As a runner up, I also noticed This name is a bargain starting price of 10,001.

It will be interesting to see what, sell for. If I’m correct, is the highest selling domain name of all time.

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