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06|12|2008 08:07 pm EDT

Yahoo! announces non-exclusive advertising agreement with Google

by Frank Michlick in Categories: Up to the Minute

As hinted earlier, Yahoo! announced today that they have reached a non-exclusive deal with Google around Search & Advertising. For more information read the Google Blog Post, Google Press Release and Yahoo! Press Release.

The TechCrunch Summary:

  • The deal is non-exclusive. Yahoo will be able to run Google ads alongside Yahoo ads or other ad providers.
  • The deal is expected to add $800 million a year in revenues and $250 million to $450 million in operating cash flow.
  • The deal only applies to paid search and contextual ads, not to algorithmic search.

[via TechCrunch]

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