06|12|2008 8:07 pm EDT
Yahoo! announces non-exclusive advertising agreement with Google
As hinted earlier, Yahoo! announced today that they have reached a non-exclusive deal with Google around Search & Advertising. For more information read the Google Blog Post, Google Press Release and Yahoo! Press Release.
The TechCrunch Summary:
- The deal is non-exclusive. Yahoo will be able to run Google ads alongside Yahoo ads or other ad providers.
- The deal is expected to add $800 million a year in revenues and $250 million to $450 million in operating cash flow.
- The deal only applies to paid search and contextual ads, not to algorithmic search.
[via TechCrunch]
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1 Comment
Antoinette
June 13, 2008 @ 8:15 am EDT
So, is this good news? Bad news? I eager to read some analysis on the impact of this corporate news on domain name holders. Or is it a “wait and see” situation?